ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
The Times, They Are A-Changin.
Where Are You Investing Your Marketing Budget?
Blindly throwing cash at outdated techniques is a road to slow, sure death. To succeed today, your approach must change. You must evolve to survive.
According to Google, 97% of customers search for local businesses and offers online. If they can’t find you, they’ll go to your competition. Optimizing for local and mobile search is therefore critical.
Google CEO, Larry Page, has said that the knowledge graph is only 1% of where they want it to be. They want to know more about their users, and this includes you. They seek to judge whether or not your content, your website, your offer — your business — are worth sharing in their search results.
It’s a long journey, and there won’t be any quick fixes. There are 3 key factors at play in this dynamic marketplace:
Human behavioral and attitudinal changes
The digital ecosystem
Google needs to keep pace with all of them. If you’re worried about how challenging this all seems for your business, just think about how much harder it must be for Google!
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