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Unlike print advertising, television ads allow for much greater flexibility and dynamic messaging. TV ads are usually created 15 second, 30 second, or 60 second formats, and each of these obviously must be approached differently. When creating an advertisement, it can be surprising how much difference adding or taking away 15 seconds can make. The “less is more” principle still applies to television, but the nature of a dynamic advertisement provides much more room for content and creative to deliver a message to your audience....https://www.radiovisioninc.com/2016/09/07/keys-great-creative-automotive-advertising-television/

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