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Death Of The One Man Internet Dept

Have you ever stopped and thought of what the unwritten job description of the Internet Sales Manager has become? Let’s look at some questions that are asked of today’s Internet Sales Manager and dig deeper to see who has a full time job in that area. What “job” are you really asking of that person?

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http://www.automotivedigitalmarketing.com/profiles/blogs/the-death-of-the-one-man

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Comment by Tim Jennings on November 29, 2010 at 10:36am
Do me a favor repost the comment on the blog too. Thanks!

BTw "He" was the owner

20 degrees and windy in chi-town
Comment by Rob Fontano on November 29, 2010 at 10:30am
@Tim, That is a great idea! Love it!
Comment by Tim Jennings on November 29, 2010 at 10:25am
@Rob How True
3 years ago when I got a Flip Cam one of the first things I did was recorded my monitor for every How do you?….. question. He walked by one day and saw my Flip on a mini tri-pod, he said what are you doing? I responded, I’m sick and tired of answering the same question every few weeks. Its wasting OUR TIME, so I will do it once and they can watch a video. I set up a channel for just that purpose. I would then cc’ him on all the links I emailed to the staff. He THEN saw how much TIME was being spent because someone didn’t “commit training to memory”. “Smoked a lot of rats pout of the “Lazy Hole” in a soft way……
Comment by Rob Fontano on November 29, 2010 at 10:08am
Are you the Dealership CRM expert? "Hey get the new guy set up in ____ would'ja" Somehow that has become part of what an Internet Manager or Director is expected to be. Now that being said, most if not all of us probably are CRM experts due to the fact that we actually use our dealers CRM to its fullest potential. Besides we know that if we add the new sales people correctly, with all of the appropriately marked boxes, we’ll get better reporting.

As internet director you may have also had a say in choosing your dealers new CRM, (probably so you could get the best ILM with the latest skate prevention abilities) so of course you must be an expert. So the next time a salesperson returns from a four day vacation and knocks on your office door and says "Uh, what was my password again?" Just be thankful that they are not asking you to fix the copier or remove a virus from the GM’s kid’s laptop. wink, wink

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