Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Recently, CRMSuite performed a survey on 50 random dealerships nationwide. The survey was based on the ability of the dealership to provide prospects with custom follow-up messages via email/voicemail. The results show, out of the 50 dealerships, only 9 dealerships sent custom emails/voicemails.
It's time to customize customer followup. It starts with the CRM.