Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Resource Downloads

ADM has collected and posted for your easy "Right-Click, Save As" download use and abuse an assortment of editable files and documents that you may find quite useful... The only thing that we ask, is that you give ADM attribution credit as a resource you used in creating whatever it is you will be using these files for. Good luck, and may the Digital Marketing Force be with you!

  1. Sales Process:

  2. Sales Process Posters:

  3. Sales Process Playbook Template:

  4. Sales Tool Box:

  5. Six Keys To Selling More Cars:

  6. This is a comprehensive playbook defining the strategy and providing a tactical blueprint for operating a social media marketing and reputation management system in a car dealership:

  7. This is a Word doc that has Questions and Answers for Digital Advertising used for Car Dealerships... You will want to edit and modify to suit your particular situation:

  8. Use this document to score your dealership and individuals working there on how well they handle each lead and see opportunities for improvement:

  9. Here is a document showing how to map out your sales lead response process, along with document number reference for each step that provides the email template, phone script of face-to-face word tracks to be used by your sales team, please modify for your own dealership to make it actually doable and used for training:

  10. This is an exhaustive and highly detailed Digital Marketing Questionnaire and Assessment tool for use in seeing where the gaps are in your dealership's digital marketing strategy and tactical implementation:

  11. This document is to be used to define the process in your dealership for handling sales leads where the customer has not selected a specific vehicle:

  12. Modify and update this PowerPoint file to use it for meetings and training sessions:  Best-Practices-Workshop-Presentation.ppt
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