Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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ADM has collected and posted for your easy "Right-Click, Save As" download use and abuse an assortment of editable files and documents that you may find quite useful... The only thing that we ask, is that you give ADM attribution credit as a resource you used in creating whatever it is you will be using these files for. Good luck, and may the Digital Marketing Force be with you! (Making this page a fee based subscription also keeps the search engine spiders away for privacy).

  1. Google Dealer Playbook - This is the full 60 page guide that is only shared with Ad Agencies and Google Partners... It is watermarked "Confidential and Proprietary". This document is NOT to be confused the the 11 page version cleared by Google for release to car dealers. This PDF is the real deal. Download and print to have something that is so powerful Google won't release to anyone outside their partnership agencies.
    Google 2018 Dealer_Guidebook_Best_Practices_COMPLETE.pdf
  2. Automotive Path to Purchase Study is a Comprehensive Research Report completed in late 2017 from Netsertive and a valuable document with data and insights that will remain valid for years to come. This report is an eye opener with the indisputable facts on triggers, how and why people decide to buy the vehicles they do:
    2017 Netsertive Automotive Path to Purchase Research Study.pdf
  3. Car Dealer Sales Process Refined and Defined for training and implementation:
  4. Car Dealer Sales Process Posters:
  5. Car Dealer Sales Process Playbook Template:
  6. Car Dealer Sales Process Tool Box:
  7. Training Tools - Six Keys To Selling More Cars:
  8. Social Media Marketing for Car Dealers: This is a comprehensive playbook defining the strategy and providing a step-by-step tactical blueprint for operating a social media marketing and reputation management system in a car dealership: SocialMedia-RepMgmnt-Installation-Manifest-v16.doc
  9. Digital Advertising for Car Dealers: Word doc that has Questions and Answers for Digital Advertising to be used effectively in a Car Dealership... You will want to edit and modify to suit your particular dealership's situation: All-Brand-Digi-Adv-Questions-Answers.doc
  10. Lead Management Process Score: Use this document to rate your dealership and the individuals working on how well they handle each lead. Do this evaluation and you will inevitably find opportunities for improvements that will result in more sales and higher gross profits: Lead-Response-Scoring-Model-Dealer-v3.doc
  11. Lead Management Process Maps: Document showing how to map out your sales lead response process, along with document number reference for each step that provides the email template, phone script of face-to-face word tracks to be used by your sales team, please modify for your own dealership to make it really work and use for training and performance evaluations: Internet-Lead-Management-Process-Map-w-Template-Numbers.doc
  12. Digital Marketing Dealer Evaluation: This is a highly detailed Digital Marketing Questionnaire and Assessment tool for use in seeing where the gaps are in your dealership's digital marketing strategy and tactical implementation: eBusiness-Operations-Assesment-Dealer-v4.pdf
  13. Leads Without Vehicle Selected: This document is to be used to define the process in your dealership for handling sales leads where the customer has not selected a specific vehicle: Handling-leads-without-specific-vehicles-chosen-by-customers.docx
  14. Car Dealer Sales Best Practices: Download, modify and update this PowerPoint file to use for meetings and training sessions: Best-Practices-Workshop-Presentation.ppT

  15. CarFax Be-Back Ticket: This document is for implementation of a used vehicle sales process "Exit Strategy" that has doubled return car buyers in the stores where it has been implemented. This form is given to every customer who leaves the dealership without buying after expressing interest in a used vehicle. This is a proven tool that dramatically increases the number of unslod customers who return: Carfax Be-Back Ticket.doc
  16. Leadership for Automotive Managers: This is a Workbook in PDF File Format that will guide you through some of the best tactics you can use to become a more effective coach and team leader. Never confuse management skills with leadership skills! This was written by one of the most successful management coaches in history: CEC 3 Keys to Coaching Success.pdf
  17. Email Templates: Booklet containing 27 email templates and provides very clear instructions on how and when to use each one and in what sequence to the customer. Sourced from a highly successful email marketing company. Instructions included and each template tells you where to put which merge codes for automation in your CRM app: 27 Email Templates You Can Customize and Use Right Now.pdf
    “You’ve innovated the car, now how about the buying experience?” Any car guy today knows one thing for sure: the selling of automobiles and automotive accessories are not what they used to be – simple, hierarchical and linear. In 2016 the World Economic Forum (WEF) stated how, “OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints”. All this is due to consumers’
    fast-evolving digital expectations and allied demands for new and innovative services – a task far easier said than done for most car dealers: Seamless_Journeys_Digital_and_Physical_Touchpoints_in_Automotive_Industry.pdf
  19. Digital Literacy Evaluation: Accessible-Self-Assessment-Checklist.pdf
  20. Comprehensive List of Car Company Executives by Brand: Auto Industry Executives.pdf


  1. Google Dealer Playbook - Confidential Google_Dealer_Guidebook_Best_Practices_COMPLETE.pdf

  2. Google Mobile Device Marketing and Advertising Powerpoint Presentation: Google Creating More Value with Mobile_en-US.pptx
  3. Google Video Advertising Powerpoint Presentation: Google Adwords for Video Across the Web_en-US.pptx 
  4. Genuine Google Universal SEO Playbook, Checklist and Guidelines (60 pages):
    Genuine Google SEO Checklist_TOP-SECRET_en-US.pdf 
  5. Google Playbook Internal Guide for Ad Agencies and Supplier Partners: Google Playbook for Agencies.pdf
  6. Google Making Connections with Consumers in the Moments that Matter Book: Google Making connections in moments that matter_en-US.pdf
  7. Google Design Principles for Business Mobile Websites: Google Principles of Mobile Web Site Design_en-US.pdf
  8. Google Guidelines for Analytics 360 Suite of Apps: Google Analytics 360 Suite_en-US.pdf
  9. Google Mobile Marketing and Websites Guide: Google Mobile Sites Guide_en-US.pdf
  10. Google - How To Find New Customers Using Keyword Lists: Google Find New Customers Using Keyword Lists_en-US.pdf
  11. Google - How To Become a Trusted Digital Media Advisor: Google Digital Media Advisor_en-US.pdf
  12. Google Adwords User Experience Guide: Google AdWords Experience Guide_en-US.pdf
  13. Google Display Advertising Guide: Google Display Advertising guide_en-US.pdf  
  14. Google - Connect with Consumers Using Video Ad Guidelines: Google Connect With Customers Using Video Ads_en-US.pdf
  15. Google - Creating Landing Pages That Convert Visitors Into Sales Leads and Service Customers: Google Creating Landing Pages That Convert_en-US.pdf



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