Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Click on the Magazine to View the Digital Edition of Dealer Marketing Magazine or Check Out Some of Their Articles Below
By: Danielle Bartholomew
We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing search algorithm. The animal was chosen to mark this algorithm due its speed and precision and went into effect about a month ago. Hummingbird is the biggest change to Google since early 2010, when the Caffeine, the last algorithm update, was implemented.
Google embodied the phrase "in with the old and out with the new" by essentially dumping the old algorithm and starting fresh with a new and improved method. The transformation was made so quickly that it was nearly impossible to even notice the switch. The difference between Caffeine and Hummingbird is that Caffeine helped Google gather better information rather than sorting through or differentiating, whereas Hummingbird is designed to provide Googlers with better answers to longer and more complex questions...
By: Boyd Warner
Over the last three months, we’ve examined the topic of retention. First, we looked at a new way to measure and increase retention using outcomes from targeting existing customers. Last month we discussed why retention and not the customer satisfaction index or CSI is the more accurate measurement of dealership success.
This month, as promised, we’ll look at three uncommon retention elements, which are simple yet powerful. If these are absent, there’s no technology or other magic bullet that can deliver the kind of stickiness that keeps customers returning. The great part about these elements is that none of them will cost the dealership a penny and everyone can adopt these immediately...
Want More from Dealer Marketing Magazine?
Sign up for our newsletter: www.dealermarketing.com/weekly