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Dealer Marketing Magazine

Click on the Magazine to View the Digital Edition of Dealer Marketing Magazine or Check Out Some of Their Articles Below

Here Comes Google Cars

By: Michael Bowen

If you haven’t heard yet, Google is moving into the car business. In fact, their new tool Google Cars (which was clearly named by the engineering department) has already been tested in San Francisco and according to Automotive News is close to a statewide rollout in California.

For established online classified sites such as Autotrader.com, Cars.com, Edmunds.com, or KBB.com, Google Cars could prove to be a serious headache. I would not have wanted to work at Yelp.com the day Google announced third-party reviews would no longer be shown in their review lists…What I’m more interested in, however, is how it will effect dealerships themselves...

Automotive Dealerships Benefit From Content Marketing

By: Bill Parlaman

Content marketing has become a major key to engaging with your online audience of car buyers. It's very different from traditional advertising, yet it has the same goal—getting people interested in your vehicles.

Instead of delivering sales pitches, content marketing is all about sharing informative and entertaining content that helps customers learn about products before they make purchases. Even though this concept of marketing has been around for decades, it has emerged as a strong component of search engine optimization in recent years...

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Comment by Darin George on February 11, 2013 at 4:32pm: Hi Mike, love the information you supply on the website. Keep up the good work. Darin George

Comment by TextMessage on January 3, 2013 at 12:36pm: I recommend sms marketing solutions for dealerships. Service Appointment reminders and text message communication tools to interact with customer post sales. Text message survey, text message appointment reminder, oil change reminder, mass text messaging etc.

Comment by Ralph Paglia on October 29, 2012 at 4:46pm: @0boy (J.D. Rucker) can we get you to weigh in on Ty Griffith's question about what software applications that KPA/TK uses to manage dealer accounts on Craigslist, YouTube, Google Classifieds, etc.?

Ty Griffith - I recommend www.Localeze.com for consolidated directory listing updates, or you may want to check out Yahoo's new directory listing consolidated updating and distribution service. For video content uploading and distribution across multiple dealer accounts, including YouTuve and all the other major video sites, I recommend http://www.oneload.com/solutions/features and for posting to Facebook and Twitter, I recommend Hootsuite PRO version (not the free stuff) at http://hootsuite.com/plans/pro

Comment by Ty Griffith on October 27, 2012 at 10:57am: craigslist, you tube facebook, google classified etc. the cl territory package

Comment by Ralph Paglia on October 27, 2012 at 8:33am: Ty, about your question concerning KPA software, what type of function are you referring to? I am sure KPA uses lots of different software applications for various tasks and roles, what job or service are you asking about?

Comment by Ty Griffith on October 27, 2012 at 7:25am: what software does KPA use?

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