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Here Comes Google Cars
By: Michael Bowen
For established online classified sites such as Autotrader.com, Cars.com, Edmunds.com, or KBB.com, Google Cars could prove to be a serious headache. I would not have wanted to work at Yelp.com the day Google announced third-party reviews would no longer be shown in their review lists…What I’m more interested in, however, is how it will effect dealerships themselves...
By: Bill Parlaman
Content marketing has become a major key to engaging with your online audience of car buyers. It's very different from traditional advertising, yet it has the same goal—getting people interested in your vehicles.
Instead of delivering sales pitches, content marketing is all about sharing informative and entertaining content that helps customers learn about products before they make purchases. Even though this concept of marketing has been around for decades, it has emerged as a strong component of search engine optimization in recent years...
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