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Dealer Marketing Magazine




Click on the Magazine to View the Digital Edition of Dealer Marketing Magazine or Check Out Some of Their Articles Below

Google’s New Algorithm: Float like a Hummingbird or Sting like a Bee?

By: Danielle Bartholomew


We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing search algorithm. The animal was chosen to mark this algorithm due its speed and precision and went into effect about a month ago. Hummingbird is the biggest change to Google since early 2010, when the Caffeine, the last algorithm update, was implemented.

Google embodied the phrase "in with the old and out with the new" by essentially dumping the old algorithm and starting fresh with a new and improved method. The transformation was made so quickly that it was nearly impossible to even notice the switch. The difference between Caffeine and Hummingbird is that Caffeine helped Google gather better information rather than sorting through or differentiating, whereas Hummingbird is designed to provide Googlers with better answers to longer and more complex questions...



Three Uncommon Retention Elements

By: Boyd Warner


Over the last three months, we’ve examined the topic of retention. First, we looked at a new way to measure and increase retention using outcomes from targeting existing customers. Last month we discussed why retention and not the customer satisfaction index or CSI is the more accurate measurement of dealership success.

This month, as promised, we’ll look at three uncommon retention elements, which are simple yet powerful. If these are absent, there’s no technology or other magic bullet that can deliver the kind of stickiness that keeps customers returning. The great part about these elements is that none of them will cost the dealership a penny and everyone can adopt these immediately...




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Comment by Jeff Smith on April 2, 2016 at 11:59am

Any current update on the best packages available? Anaal Plezier met een butt plug

Comment by Thomas Allen on February 20, 2014 at 9:05am

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Comment by TextMessage on January 3, 2013 at 11:36am

I recommend sms marketing solutions for dealerships. Service Appointment reminders and text message communication tools to interact with customer post sales. Text message survey, text message appointment reminder, oil change reminder, mass text messaging etc.

Comment by Ralph Paglia on October 29, 2012 at 4:46pm

@0boy (J.D. Rucker) can we get you to weigh in on Ty Griffith's question about what software applications that KPA/TK uses to manage dealer accounts on Craigslist, YouTube, Google Classifieds, etc.?

Ty Griffith - I recommend for consolidated directory listing updates, or you may want to check out Yahoo's new directory listing consolidated updating and distribution service.  For video content uploading and distribution across multiple dealer accounts, including YouTuve and all the other major video sites, I recommend and for posting to Facebook and Twitter, I recommend Hootsuite PRO version (not the free stuff) at

Comment by Ty Griffith on October 27, 2012 at 10:57am

craigslist, you tube facebook, google classified etc. the cl territory package

Comment by Ralph Paglia on October 27, 2012 at 8:33am

Ty, about your question concerning KPA software, what type of function are you referring to?  I am sure KPA uses lots of different software applications for various tasks and roles, what job or service are you asking about?

Comment by Ty Griffith on October 27, 2012 at 7:25am

what software does KPA use?

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