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Car Dealer Website Examples - The Good, The Bad and The Ugly!

Dealership Website Examples that Internet Sales Managers and Automotive Digital Marketing Professionals have identified as being case examples of the best in class, the worst in class and then there is the just plain ridiculous... Always good to know what the pitfalls can be!

 

THE GOOD:

  1. Findlay Chevrolet of Las Vegas, Nevada made a decision to consolidate their Non-GM supplied dealership websites with their GM-mandated website from CDK Global... They have not looked back, instead focusing resources and attention on their CDK provided site to make it the best in class among all Chevrolet dealers. Their fully optimized site is more than just impressive, it has helped them grow their first party leads by a large margin. 
      
  2. Bob Moore Land Rover in Oklahoma City, Oklahoma recently launched their new dealership website by DealerInspire
     
  3. www.DriveTheBest.com from Schumacher European of North Scottsdale, Arizona
     
  4. www.AutoAves.com combined with http://pinterest.com/autoaves/ (eCommerce/Community) of Denver, Colorado
      
  5. www.HerbChambers.com from Herb Chambers Automotive in Boston, Massachusetts
      
  6. www.SouthBayBMW.com from South Bay BMW in Southern California
      
  7. www.ModestoToyota.com of Modesto, California and the surrounding Northern California and Central Valley areas...
      
  8. www.ParagonCars.com serving New York City and the surrounding New York, New Jersey and Connecticut NYC Metro areas...
      
  9. www.PenskeCommunity.com from Penske Automotive Group serving as a site about acquisition of Schumachar European with feeds to www.PenskeSocial.com and http://Facebook.com/PenskeCars
  10. www.KenGrodyFord.com from the two Ken Grody Ford dealerships in Buena Park, CA (Orange County) and Carlsbad, CA (North San Diego County).
      
  11. Rick Case Honda is one of the rare examples of a car dealership firing on all 12 cylinders.  The high performance dealership management team at this location have it all going on.  Just as them about the "JFDIN" motto that appears on many walls and signs throughout their dealership.
      
  12. Kirkland Toyota Reviews is another great example of a dealer using customer written reviews as a key component of executing their automotive reputation management strategy.

 

THE BAD:

  1. In the past we had dealers listed here who have improved their sites tremendously and we think that we need to do a better job of recognizing them...in the future we will be asking our editors to do a better job of monitoring these sites and justifying why they think they are sub par websites. Currently we have taken down sites that were listed here in the interest of fairness.
       
  2. www.RipOffReport.com is notoriously dealer unfriendly
      
  3. We previously listed www.DealerRater.com in this section, stating:
    "As much as I truly admire Chip Grueter and Matt Lamoureux from the DealerRater organization, I object to their unwillingness to allow consumers to post dealer reviews while at the dealership... And, it is very selfish that they do not allow search engines to index the links from their DealerRater profile pages to the dealership's website.  This attempt to defeat any SEO benefits from being a DealerRater Certified Dealer is something I have expressed concern about previously."
    Since then, DealerRater has improved their products and services to emerge as one of the best dealer allies in the reputation management area of focus. The SEO characteristics of their various site sections and pages have been upgraded to improve the SEO benefits received by DealerRater Certified dealers. The individual pages for each dealership employee allow DealerRater to serve as an online "Evidence Manual" for automotive sales professionals.

 

THE UGLY:

In this department we showcase ugly sites from various vendors and scare mongers who do not represent the best interest of car dealers.

  1. Car Dealer Check: enough said...we don't even recommend that you visit their website, because we want to avoid giving them any credibility. This site specializes in attracting consumers by showcasing what they have determined to be the WORST CAR DEALERS and they are not interested in talking about how.
      
  2. Ripoff Report: need we say more. The original anti-cardealer, anti-business site on the web.
      
  3. Complaints Board needs to listen to the complaints made by hundreds of businesses regarding inaccurate facts and complaints from people who have never done business with the business being complained about!
  4. Social Network Site Disaster - While not a vendor site we thought this was an example of an issue that dealers should be aware of...When Spammers attacked the "Phil Long Community" social network site, the managers at Phil Long in Colorado Springs who elected to "Do It Themselves" instead of paying for a full time monitoring and management service, were not paying attention... When customers and employees visit www.PhilLongCommunity.com it looks like a Canadian Pharmaceutical Superstore! Very Ugly... After six months, Phil Long Management had not done anything about booting the Spammers and their Pharmaceutical Drug promoting blog posts, forum posts and image uploads. So check it out, as of 10/2/2010 the Phil Long Community was still a classic case study to look at and see what happens when a dealer does social media the wrong way!
















     

Attention ADM Professional Community:
Please submit your recommendations for The Good, The Bad and The Ugly automotive industry and dealership websites in the comment section below...

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