Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Car Dealer Website Examples - The Good, The Bad and The Ugly!

Dealership Website Examples that Internet Sales Managers and Automotive Digital Marketing Professionals have identified as being case examples of the best in class, the worst in class and then there is the just plain ridiculous... Always good to know what the pitfalls can be!




G1. from Schumacher European of North Scottsdale

G2. combined with (eCommerce/Community) of Denver

G3. from Herb Chambers Automotive in Boston

G4. from South Bay BMW in Southern California

G5. of Modesto, California and the surrounding Northern California and Central Valley areas...

G6. serving New York City and the surrounding New York, New Jersey and Connecticut NYC Metro areas...

G7. from Penske Automotive Group serving as a content hub with feeds to and

G8. from the two Ken Grody Ford dealerships in Buena Park, CA (Orange County) and Carlsbad, CA (North San Diego County).

G9. Rick Case Honda is one of the rare examples of a car dealership firing on all 12 cylinders.  The high performance dealership management team at this location have it all going on.  Just as them about the "JFDIN" motto that appears on many walls and signs throughout their dealership.

G10. Lou Fusz Reviews is another great example of a dealer using the "You Have A Voice" portal tactic as a key component of executing their automotive reputation management strategy.




B1. In the past we had dealers listed here who have improved their sites tremendously and we think that we need to do a better job of recognizing the future we will be asking our editors to do a better job of monitoring these sites and justifying why they think they are sub par websites. Currently we have taken down sites that were listed here in the interest of fairness.


B2. is notoriously dealer unfriendly


B3. - As much as I truly admire Chip Grueter and Matt Lamoureux from the DealerRater organization, I object to their unwillingness to allow consumers to post dealer reviews while at the dealership... And, it is very selfish that they do not allow search engines to index the links from their DealerRater profile pages to the dealership's website.  This attempt to defeat any SEO benefits from being a DealerRater Certified Dealer is something I have expressed concern about previously.




In this department we may showcase ugly vendors who do not represent the best interest of our dealers.


U1. Car Dealer Check...enough said...we don't even recommend that you visit this site to give them any credibility...any site that lists the WORST CAR DEALERS is not someone we are interested in talking about.


U2. Ripoff Report...need we say more. The original anti car dealer, anti business site on the net.


U3. Again, here is another non dealer friendly site.




U4. Social Network Site Disaster - While not a vendor site we thought this was an example of an issue that dealers should be aware of...When Spammers attacked the "Phil Long Community" social network site, the managers at Phil Long in Colorado Springs who elected to "Do It Themselves" instead of paying for a full time monitoring and management service, were not paying attention... When customers and employees visit it looks like a Canadian Pharmaceutical Superstore! Very Ugly... After six months, Phil Long Management had not done anything about booting the Spammers and their Pharmaceutical Drug promoting blog posts, forum posts and image uploads. So check it out, as of 10/2/2010 the Phil Long Community was still a classic case study to look at and see what happens when a dealer does social media the wrong way!


Attention ADM Professional Community Members: Please submit your recommendations for The Good, The Bad and The Ugly automotive industry and dealership websites in the comment sections below...


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service