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ADM Leaders

ADM Professional Community Leaders have been at the core of what makes ADM the most popular and visited automotive professional community in North America according to Compete, Inc. data.
ADM Leaders are dedicated to this community and the success of its members. Their sole responsibility is to welcome and assist new ADM members, post blogs, comment on forum discussions, contribute video and photo content, syndicate and distribute to other social media sites, serve as trusted advisers and share the best practices related to automotive marketing that will help our community of automotive professionals be more successful at what we do.

Do you have what it takes to be an ADM Leader? Below are the ADM Leader categories and a description of what is expected from members who elect to serve in each of these categories.  Request your ADM Leader status from Ralph Paglia so you can begin making an even more positive impact on the lives of all ADM Professional Community members, and the auto industry as a whole.
  • Why: Help ADM grow with the right mix of industry individuals and leaders.
  • What: Seek out and invite automotive industry people to ADM.
  • Time: 1 hour per week.
  • Actions: A few times a week seek out industry professionals through different social media and websites. Invite those individuals via ADM Invite link with a provided script.

 

  • Why: Every member is important and should be welcomed with open arms.
  • What: Post a welcome message to the all new member profiles.
  • Time: 1 hour per week.
  • How: Once a week, go through all new members and send them an ADM Professional Community welcome message.

  • Why: ADM is a melting pot of worldwide automotive professionals.
  • What: Seek out and invite potential International ADM members. Interact with current International ADM members. Be a point of contact for all things International.
  • Time: 1 hour per week.
  • How: A few times a week seek out industry professionals through different social media and websites. Invite those individuals via ADM Invite link with a provided script. Find current International ADM members and interact with them and encourage them to contribute to ADM.

 

  • Why: Since ADM is a social site, its connections with other social sites expands growth.
  • What: Seeking out and connecting with automotive facebook and Twitter accounts.
  • Time: 1 hour per week.
  • How: A few times per week search facebook and Twitter accounts that are automotive related and establish a connection. Maintain the relationship you build.

 

  • Why: ADM prides itself for keeping a professional and spam-free site; all while establishing a zero tolerance for self-promotion.
  • What: Be on the look out for potential spammers and anything you see unfit for the ADM community.
  • Time: 1/2-1 hour per week.
  • How: Once a week, scour the blogs and articles for potential spammers and self-promoters. You will be responsible for informing the individual or company of their actions and reporting back to ADM admins.

  • Subjects:
    • F&I
    • Recruiting
    • Training
    • Management
    • Dealer Operations
    • Fixed Operations
    • Social Media
    • Women in the Industry
    • Advertising/Marketing
    • Internet/BDC
  • Why: The ADM community relies on industry specifics to help them grow.
  • What: Write, monitor, and comment on content in blogs, forums and groups that deal with your subject.
  • Time: 1-2 hours per month.
  • How: Write or post an original blog or article twice a month based on your subject. Also post comments on related blogs, engage discussions, and share links/insight in groups.

 

  • Why: We all like to know which books are a good read.
  • What: Read a book relating to the auto industry of your choice and summarize it on ADM as an article.
  • Time: 1-2 hours per month
  • How: Write an article summarizing the book you read once a month. Keep it within 2000 words or less and mention who should read the book. MUST be written as a summary and not copied from the original article.

 


Why: The ADM community needs to know what's happening in our industry as it's happening.
  • What: Read an online auto industry article of your choice and summarize it on ADM as an article.
  • Time: 1-2 hours per month
  • How: Write an article summarizing something industry specific you read online that is a current topic twice a month. Keep it within 1000 words or less with links to the original article and original writer. MUST be written as a summary and not copied from the original article.

 

  • Why: We all need some help personalizing our ADM experience.
  • What: Provide an easy step-by-step process to do whatever a member asks to do. Examples are how to upload a profile picture, video, or photo.
  • Time: 1/2-1 hour per week.
  • How: Be available to answer any questions of the ADM community about how to do something. Write up or produce a quick video with a simple 1,2,3, How-To process for all members to use.

  • Why: Sometimes certain ADM members do something great and should be recognized.
  • What: Seek out ADM members who have made good contributions to the auto industry and ADM.
  • Time: 1 hour per month.
  • How: Look through the ADM blogs and content to find an exceptional ADM member and highlight them in the Featured Member box on the ADM homepage. Include a short description of why they have been featured as a comment on their member profile page.

 

  • Why: Suppliers are important to helping dealers grow and succeed.
  • What: Seek out ADM supplier partners who have made good contributions to the auto industry and ADM.
  • Time: 1 hour per month.
  • How: Look through the ADM blogs, forum discussions and content to find an exceptional ADM supplier partner and "feature" their membershp profile in the Featured Member box on the top section of the ADM homepage. Enter a short description of why they have been featured as a comment on the supplier's ADM Profile page.

  • Why: ADM members who know what's available to them will grow.
  • What: Help show current dE members to get the most out of ADM.
  • Time: 1 hour per week.
  • How: Once a week find 1-5 new members and suggest 1 blog to read & 1 group to join based on their personal profile.

  • Why: Some ADM members are new to online social communities.
  • What: Seek out new and current ADM members who seem to be having trouble using ADM.
  • Time: 1/2-1 hour per week.
  • How: Search through new and current ADM members who have not contributed in a while and message them if they are new to social networks. If so, friend them and provide suggestions as to how they can utilize the ADM Professional Community.

  • Why: ADM needs to have videos and photos appropriate to growing ADM members.
  • What: Seek out and upload videos and photos to ADM that are industry related.
  • Time: 1 hour per week.
  • How: Search YouTube and Google for videos and photos that have to do with the automotive industry. Examples are training, selling techniques, inspiring content, etc. Post 3 new videos per week and 1 photo.

 

  • Why: Help new ADM members find direction within the community.
  • What: Maintain the group as leader and direct new members to other ADM Leaders who can help them make better use of the AM Professional Community.
  • Time: 1 hour per week.
  • How: Monitor and interact with new ADM members who join the group. Seek out new members and invite them to join. Have contact with the other ADM Leaders for possible new member connections.



PLEASE NOTE:
ADM professionals are very busy. That's why we have kept the time requirements for each category to no more than 2 hours per week.
If you would like to serve as an ADM leader, please contact Ralph Paglia or Dr. Elizabeth Archuleta via email. Or, simply click on the category title above which you believe to be most appropriate for what you are best suited to do. This will open up your email application, then enter the category title in the subject and hit send... That all you have to do to get started!
Ralph Paglia or Dr. Elizabeth Archuleta will respond as soon as possible to your request.

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by TOM MORRIS on August 22, 2012 at 7:53am

Hi Ralph,

I can draw off of my experience and training to add impact content as a SME in several areas.  Let me know how I can contribute!

Comment by Dawn Jabour on February 7, 2012 at 7:02am
I totally agree! I'd be more than happy to contribute. Be watching out for my email, -DJ
Comment by Philip Zelinger on January 26, 2012 at 5:41am

Hey Ralph,

Putting structure into what friends do naturally is brilliant.  I am sure that I am not the only ADM member that owes you one for putting this community together - probably several for that matter - so sign me up for those areas that you believe I can contribute the most.

After all, what are friends - and ADM - for!

 

See you in Vegas!

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