Share 'Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues'
Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.
The results were very telling, and point to bigger concerns with the industry as a whole.
66% of Dealers Received Failing Marks
Utilizing our Customer Engagement Analyses – which seek to reveal ga…
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