5 Key Car Buyer Myths and Realities
1. By the time consumers reach a dealership website, they are ready tomake a purchase.
76% of dealership website users say they are not ready to buy (30% are at the beginning and 46% in the middle), while dealers are only optimizing websites for those who are ready-to-buy.
2. Consumers on dealership websiteswant “to be sold.”
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