Share 'Constant Contact Click Throughs? What to do with them?'
I implemented a monthly newsletter for the dealership; now in its fourth 'issue', the open rate as well as the click-throughs have been steadily growing. What is the value of the click throughs? Do I follow-up with customers that have clicked through on inventory searches, etc? Are they 'serviceable' leads?
Any feedback would be appreciated!
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