Share 'Going mobile, why should a dealer adopt a mobile marketing strategy?'
I am looking to hear your thoughts about brining dealerships and their inventory onto mobile phones.
1) “Hype or a necessity?” - Do you think dealerships should adopt a mobile marketing strategy and showcase their inventory on mobile phones? If so why?
2) Given the capabilities of a mobile phone (GPS, messaging, etc), how do you see mobile phone serving buyers and sellers?
3) If you were looki…
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