Share 'Why Women Buyers Rate Saleswomen Higher Than Salesmen'
Women buy 45% of all vehicles at new car dealers today. Still, less than 1 in 10 front-line positions are held by women. Does it matter if women consumers deal with women or men sales consultants during their shopping and buying experience?
Yes, it does.
In an industry-first national report, JoinWomenDrivers.com analyzed car dealer reviews based on the salesperson’s gender. Almost universally, wo…
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