Share 'Three Buyer Behaviors Automotive OEM Suppliers Should Know'
Are you selling effectively to the B2B buyer?
In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.
Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with them.
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