Share 'Using an “Outside-In” Strategy for Customer Experience'
Providing the right experience that attracts and keeps customers can be difficult.
Well, according to an article on CMSWire, we are doing it backwards. The Toyota Product System, otherwise known as “Lean Manufacturing” advocates that all improvement projects start by reversing the process. What this means is that you don’t start with an introspective look, but start with the customer an…
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