Share 'Influencer Marketing Is About Data and Not Celebrity Deals'
Influencer Marketing Is About Data, Not Celebrity Deals
Subject Matter Expert (SME) Interview
The influencer marketing space shows no signs of slowing down. But to have a successful strategy, car dealers need more than just celebrity endorsements. Identifying who the right influencers are for a car dealership is a science that relies on complex data, not just the number of social media followers…
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