Share 'The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution'
One of the hottest topics for dealers today is attribution – and it’s been a long time coming!
Written by Steve White and David Metter
Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers along their car buying journey. For eons dealers have been forced to rely on last-click attribution, simply because that’s all they had.
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