Share 'Chip Perry Reveals TrueCar's Dealer Pledge Outlining Transformation Strategy'
TrueCar's Chip Perry Releases Detailed Pledge to Car Dealers
When Chip Perry arrived at TrueCar in December, it was apparent to him that the biggest issue facing the company was the need to make TrueCar a more positive place for dealers to do business.
Over the past decade, TrueCar has been successful in attracting car buyers, but its overall approach has alienated many dealers across the count…
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