Share 'Take the Fantasy out of Measuring Your Advertising ROI'
by Rob Campbell, Performance Improvement Consultant
I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, Moneyball: The Art of Winning an Unfair Game, reminded me of how much I wanted to be a baseball player. But, as it turns out, my 6’4”, 265 pound frame was better suited for a football field.
Although I had a highly successful football career, my love of…
You can share this blog post in two ways…
Share this ADM link:
Send it with your computer's email program: Email this