Share 'Make Millennials Want Your Dealership's Social Content'

Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process... While this may sound discouraging for dealerships, ruling out social media might not be the best option. What if your dealership’s just not doing “social” the millennial way? A more important question to ask is: What’s really important to the millennial consumer on social netw…