Share 'It’s Not Just How But Where You Advertise that Matters'

Dealers often ask us whether they should be using this service or that product to get their message out to the masses about their dealership. Should we increase our PPC budget? Does direct mail still work? Is social media a waste? Is SEO dead? Do people still read newspapers? In the vast majority of cases, the answer is not about “how” they should be advertising. It’s more about “where” they sho…