Share 'Dealers' phones ring again ~ Rise in calls spurs more sales training!'
Automotive News July 21, 2014 - 12:01 am ET
It's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.
Two years ago, Internet sales leads were gaining on phone leads, dealers and digital marketing vendors say. But ubiquitous smartphones changed all that.
"Our phone calls are going through the roof," said M…
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