Share 'Cleanse and Append: The Keys to Marketing to Your Customer Database'
There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you have the most accurate data, you'll be able to craft marketing, conquest, and retention campaigns that will boost your business faster than anything else available to your dealership.
Of course, it's not easy to achieve the level of accuracy necess…
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