Share 'How Digital Marketing is Changing the Car Business'
by Joe Tarell, Performance Improvement Consultant
Ask 25 people you know how they feel about buying a car.
Ask them to just give you a one word feeling, a straight off the hip emotion that they associate with the experience. What the majority will tell you, and I know because I do this constantly, is they feel fear or anxiety or apprehension or trepidation…depending on the size of their voc…
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