Share 'The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers'
By Brian Pasch
Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies. Using cost as the justification for this new policy, Acura believes this move will reduce the Cost per Click (CPC) charges in SEM campaigns on Acura related keywords.
The strategy is likel…
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