Share 'From the Trenches - A New Path to the Sale'
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment to the past.
This is or should be old news folks. "70% consult reviews or ratings before purchasing!" (BusinessWeek, Oct. 2008)
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