Share 'From the Trenches - Measuring Your WOW Factor (and other attributes)'
What do you do that WOWs your customer?
What annoys them and makes them angry?
I've been known to promote the idea of our employees being the brand within the brand. But how can you measure that? CSI reports are often bogus but direct surveys can reveal all your strengths and weaknesses.
At the beginning of 2013, our manufacturer announced that all of their dealers had to hire a reputatio…
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