Share 'Ford using stair-step incentives to boost Lincoln volume'
Ford using stair-step incentives to boost Lincoln volume
DETROIT (Bloomberg) -- Ford Motor Co., moving to support its limping Lincoln brand, has begun using a bonus program that car dealers criticize as confusing and unfair.
Such dealer-bonus programs, often called stair-step incentives, involve Ford paying dealers more cash per model as they cross sales thresholds. They are in effect this mo…
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