Share 'From the Trenches - Authenticity = Customer Loyalty'
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
They don't like that the Internet gives the customer too much information.
They don't like that their long-term previous customers now shop them at other dealers online.
They don't like that their old marketing strategies are exposed as shallow and untrue.
They hate TRANSPARENCY!
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