Share 'From the Trenches - New Car Pricing Online - A Trap?'
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
"(The word commodity) is used to describe a class of goods for which there is demand, but which is supplied without qualitative differentiation across a market.
An example is the credit card product, where all suppliers offer almost identical interest rates, fe…
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