Share 'Most Car Buyers Now Select Dealership Based on Reviews'
Car Shoppers Head to Review Sites for Research
Almost seven in 10 consumers said dealership reviews affected their purchase decision
Just like consumers in almost every other sector of ecommerce, car shoppers are doing their research online before heading out to make a purchase. According to an April 2012 poll by Digital Air Strike of US consumers who had purchased a car in the last six months,…
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