Share '1 in 5 Americans Have Bought a Brand of Car that a Friend Has Followed on Facebook'
20% of American Car Buyers Have Bought a Brand of Car That a Friend Has Followed on Facebook
18% of US consumers - including 23% under 35 - have bought a brand because their friends like or follow the brand on a social network, per findings from an Ipsos survey released in June 2012.
This figure was much higher in other markets, though, led by China (54%), India (44%), Turkey (39%), and Indon…
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