One of my most favorite sayings in the world goes like this:
“A sale, like a war, is won by many battles and lost by one”
This is true across every industry and business and why there is no single ZMOT (Zero Moment Of Truth). There are multiple events that take a customer to the point of decision to contact your dealership or buy your car.
Our own studies have shown along with many others t…
You can share this blog post in two ways…
Share this ADM link:
Send it with your computer's email program: Email this