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Social Media ROI for Car Dealers is Not Well Understood
40% of Car Dealers do not have a return-on-investment (ROI) figure for any of the money they spend on social media marketing, according to [download page] a November 2011 report from Econsultancy in partnership with LBi and bigmouthmedia.
Data from the “State of Social 2011 Report” indicates that an additional 26% say they can only attri…
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