’t even open a message from a sender they know if they think the information is not relevant.
Justin Brun and Ben Koller are the email experts. They know how to make awesome emails that get opened, read, and responded to in a way that puts more money in your pocket…and they are ready to share their valuable techniques with you!
In this thrilling 1 hour webinar, they will discuss proven strategies, best practices, and real examples implemented at their own dealership, Acton Toyota of Littleton, and will also provide attendees with a number of actionable takeaways for various email marketing initiatives.
This exciting presentation will include how to:
• Improve the effectiveness of your service reminders to increase loyalty and prevent defection in the service drive
• Better personalize your initial response through the use of video to quickly build rapport with prospective buyers
• Implement a sound review request process through email to improve your online reputation
• Build exceptional email broadcasts and enewsletters to generate more sales and nurture existing relationships with your existing customers
If you are ready to discover how to compose better emails that trigger customer response & drive results, then you simply cannot miss this important presentation!
PRESENTERS: Ben Koller joined Acton Toyota as an Internet sales consultant upon graduating from College of the Holy Cross in 2004. In his nearly decade-long tenure at Acton Toyota, Koller has been the Internet Sales Consultant, Financial Services Manager, Internet Sales Manager and CRM manager. Ben is a co-founder of Dynamic Beacon, Acton Toyota’s dealer-to-dealer digital marketing consultancy, and he can be reached at Ben.Koller@DynamicBeacon.com.
Joining Ben today is Justin Brun who joined the Acton Toyota Internet sales team in January 2005 and was promoted to E-commerce Manager in 2008. Justin is responsible for all of Acton’s digital marketing initiatives. Additionally, Justin has worked to ensure all of the dealership’s marketing efforts, from print collateral to TV advertisements, delivering a consistent message for the Acton Toyota brand. Like Ben, Justin is a co-founder of Dynamic Beacon, offering custom marketing initiatives based on dealership proven strategies and tactics, and he can be reached at Justin.Brun@DynamicBeacon.com.…
ustomers are choosing other places such as DealerRater to write their reviews.
I have never referred customers to Yelp, for example. I would simply say, "If you are a Yelper, please write a review." Now I am doing the same with Google+. I don't ask people to sign up for either one in order to write a review. It's futile. Am I wrong?…
f. We write about current news in the industry, we publish weekly podcasts giving tips on car shopping and servicing, we post tech articles, things about our dealership and our brand, and also opinion pieces. There is a wide variety of things we write about that all fall under the automotive category. I agree that it really does help to humanize your brand and your dealership and for the customers that do see it can really benefit from that. Most of all however is the SEO benefit like you stated above. We have people calling us who find our articles just searching around on Google asking us questions, people who may have never even heard of or considered our dealership before. Had we not had our blog, that would have never happened.
The hardest part is keeping up with it. Since in most (if not all) situations, you can't really hire someone JUST to write and manage your blog, it makes it difficult at times to make time and keep up with it. I mean, it does take a considerable amount of time to write a decent piece. Don't create a blog if you aren't going to put the effort in to it. Forget that you won't have many people visiting and commenting at first, that all comes with time. It's difficult, but definitely pays off in the end. …
Added by Zach Bello at 8:11pm on December 14, 2011
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