r it is through pricing, facility amenities, Why Buy messaging, etc., there is a good argument to be made that the most important differentiator is the ability to build and sustain a winning culture within the dealership; a culture so positive and supportive that great employees simply don’t want to leave.
DO YOU WANT TO KNOW HOW TO BUILD A WINNING CULTURE IN YOUR DEALERSHIP?
During this inspiring 1-hour session, Justin and Ben will discuss how to create, promote, and maintain a dealership culture that attracts highly qualified and skilled job seekers and, more importantly, keeps them motivated, productive, and happy.
Ben and Justin will share dealership-proven strategies and practical tactics to improve the quality of employment applicants, reduce employee turnover, increase customer satisfaction, and ultimately improve your dealership’s bottom line. A few of the many takeaways from this session include:
How to build and promote, particularly online, a company culture that appeals to highly qualified and skilled job seekers, especially millennials.
Effective ways beyond the payplan to motivate your employees to accomplish your business’s desired goals.
If you are ready to learn How to Build a Winning Culture in Your Dealership, then this may be the most important webinar you see all year. Don’t you dare miss it!
PRESENTERS: Justin Brun & Ben Koller are responsible for Acton Toyota’s website and marketing campaigns. Together, the two formed and manage Dynamic Beacon, a dealer-to-dealer digital marketing agency providing web creative services, email marketing, search engine marketing, and reputation management. With over 20 years of combined dealership experience, Justin and Ben are passionate about delivering unparalleled digital marketing solutions that produce increased sales and business growth for dealers. Justin believes good marketing is key to telling the dealership’s story and leveraging its overall brand proposition. He takes great pride in being able to take a project from a simple vision and develop it into a comprehensive program. Ben considers it a privilege to have helped Acton Toyota build one of the most successful Internet operations in the U.S. and is extremely eager to assist dealerships improve their online marketing initiatives to improve their bottom line. They can be reached at Justin.Brun@DynamicBeacon.com and Ben.Koller@DynamicBeacon.com.…
Building a marketing plan can be complex and deciding how to execute that plan with the right tools or partners is an important decision that will have a huge impact on your dealership.
Using the right strategy on today’s savvy internet car buyers can dramatically increase shopper trust, maximize brand loyalty and greatly improve customer satisfaction. And according to this week’s DealerOn webinar presenter, you can easily get all of that. All it takes is the right message…and a bit of transparency.
ARE YOU READY TO SELL TO MORE INTERNET SHOPPERS AND BOOST YOUR BOTTOM LINE?
Join this eye-opening 1 hour webinar with Brice Englert as he discusses new studies thatexamine the modern auto shopper and reveal their needs and perceptions. As support, he will also take a look at other industries and how they have re-imagined their online processesto noticeably improve the consumer experience. Attendees will draw valuable lessons from these proven strategies that can be immediately applied to websites and business processes.
If you are ready to learn all about Winning the Sale with Transparency, then you simply can’t afford to miss this presentation! Register Now!
PRESENTER: Brice Englert is the CEO of TRADEPENDING and a passionate product innovator. After 10 years in the automotive industry buying and running companies, his record in new product launches has been stellar. His latest introduction, SNAP, solves one of the most important problems in the sales process – the trade value. SNAP uses real market and digital best-practices to harvest better conversations with prospects and more organic leads from a dealer’s website. Brice proudly served in the US Air Force, is a respected member of the automotive community and he can be reached at Brice@TradePending.com.
PRIZE ALERT: Our good friends from TradePending are giving away and amazing prize on the live broadcast. One (1) lucky webinar attendee will win an APPLE WATCH! This latest technology release is a beautifully constructed, compact smartwatch. It’s feature-packed with: solid fitness software, hundreds of apps, the ability to send and receive calls via an iPhone and so much more. The Apple Watch is the hottest most ambitious wearable tech device on the market…and you could win one simply by attending this webinar!…
build your brand. After all, those Dealerships who have mastered social media and reputation management have seen an incredible lift in traffic, sales and customer loyalty.
Learn social media and reputation strategies from the people who would know — the top award winning dealerships in the country! These dealers recently won awards for being at the top of their game for leveraging social networks and boosting their online reputation to drive traffic to their stores. And now, they are sharing their secrets of success with you!
Leave this exciting and information-packed session with actionable items from real dealers, not just theory, and start to utilize these powerful strategies to increase ROI for your store. Find out how and why social media and reputation management are an integral part of their everyday operations and why it is an opportunity that would be foolish to pass up.
This powerful 1 hour presentation will be a 20 group best practices session on steroids!
So, if you are ready to learn the top social media and reputation tips from award winning dealers, then this is a webinar you simply can’t afford to miss!
PRESENTER: Alexi Venneri is Co-Founder and CEO of Digital Air Strike, one of the fastest growing automotive social media and reputation management companies specializing in full service programs that give dealers an unfair online advantage. Alexi was most recently President of Auto Media/Blue Flame 6, one of the largest automotive advertising agencies, owned by The Van Tuyl Group. Prior positions also include Vice President of Marketing, PR and Investor Relations at DealerTrack Chief Marketing Officer at Who’s Calling and Director of Marketing for the Major League Baseball team, The Seattle Mariners. Alexi is an accomplished public speaker and author of the best-selling book “Balls! Six Rules for Winning the Business Game”. Alexi can be reached at firstname.lastname@example.org or by phone at 206.669.6989.…
experiences. However, it also gives dissatisfied customers a public forum to blast your dealership – and as many dealerships know, once a negative review has been posted, aside from convincing the disgruntled poster to remove it, there is very little you can do to take it down.
DO YOU NEED HELP WITH YOUR ONLINE REPUTATION?
More than likely, the answer to that question is probably a yes. It’s no surprise that businesses that have a strong robust online reputation have improved their traffic, customer loyalty, branding, sales and service. What is surprising is the number of dealerships that don’t take their online reputation more seriously. After all, just a one-star increase in a Yelp rating leads to a 5-9% increase in revenue. That means, if you have a 3-star Yelp rating and an annual revenue of $1 Million, a 1-star increase can bring in $50K -$90K more each year. Basically, More Stars Sell More Cars!
Whether you have an online reputation problem that needs fixing, an online reputation that could use a boost, or no online reputation at all, everyone can benefit from this insightful 1 hour webinar.
If you want to learn all The Secrets to Winning the Online Reputation Game, then you simply can’t afford to miss this DealerOn webinar! Register now!
PRESENTER: Peter “Web Doc” Martin is President of Cactus Sky Digital, the auto industry’s premier full-service digital marketing agency known for cutting-edge marketing innovations with expertise in email marketing, database development and relationship building. Cactus Sky skillfully employs behavioral targeting, mobile-enabled campaigns, social media marketing and database development & management to generate tremendous increases in customer engagement and conversion for their clients. Peter is an expert on various topics such as: email marketing, website design, sub-prime marketing, database mining, online reputation, automotive marketing, social media marketing, and how to sell to women. He is a regular speaker for NADA and Digital Dealer and a contributing editor for Fixed Ops Magazine, Dealer Magazine, AutoSuccess, and many other key publications in the industry and he can be reached at Peter@CactusSkyDigital.com.…
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.