ow need to review their Maps Page DAILY! If we need 10 positive reviews per site we need several hundred reviews. 100 reviews, That’s the easy part, the hard part? Getting them placed acrossed the web. Who will be the next big review site? Doesn’t matter you need 10 or more on it. So we had better step it up today.…
quite effectively for a variety of reasons. One of my primary concerns is prospect segmentation, and when you look at several good vendors you will often find that some of them simply work better for certain customer segments than others... for example, take the growing Latino community. They have different needs and expectations than, say, protestant Anglos from Connecticut. That why I like using Reynolds for Spanish sites... Because they are really good at Latino targeted Spanish language sites. Then there is the all to large segment of the car buying population with dinged up credit reports... I have had really good luck with the DealerCentric site for that purpose... Then there is the "MySpace" crowd with broadband access and a taste for eye candy... They want video, virtual test drives, customer testimonials and more... I have seen the metrics on a monthly basis that shows the BZ Results sites can be used to get high lead and phone conversions from that segment. Then you have the online "Prosumer" who I personally believe and have seen the numbers show, that they like a secured space to log into, such as the "My Account" eature in the old Autofuse sites which are now ADP Dynamic Websites... Again, I respect your opinion, but web sites are pretty darned cheap relative to other advertising and the ROI they can produce when managed properly. I also like more than one outdoor billboard in a metro area, different radio commercials on different radio stations, I like to have very specific ads placed on different categories of web sites, TV commercials that are different depending on the station and programming they appear on, etc. So... some dealerships will have 1 web site and other dealerships will have dozens... Who do you REALLY believe will end up selling more cars?…
he auto industry... A supplier grabs onto an existing technical capability, enhances it and then creates marketing campaigns to sell products to dealers featuring this "New Capability", which is actually not new, and is also not exclusive or specific to any individual supplier. When I worked for The Reynolds and Reynolds Company, the group which has evolved into Naked Lime offered a product sold as "Brand Protect" to multi-franchise dealers which was a responsive web design based on the visitor's referring source... If the customer was coming from a Ford branded referring site, the dealer group's site displayed Ford vehicles, if from a Chevy referring site, Chevy vehicles, etc. Many suppliers have incorporated adaptive technology that senses the device the visitor is using and then loads up a site design optimized for their mobile, tablet, wide-screen PC, etc. In my opinion, Responsive Web design has and will continue to be a standard requirement for all automotive website suppliers. Beyond the device sensing basics, what will differentiate one supplier from another is how their sites are able to respond with design optimizations based on other factors... For example, responsive design that is tied in with the same data tracking that Behavioral Targeting uses for Online Display Advertising (ODA) creative selection and frequency would optimize the appearance of your dealership website to raise the conversion rate of visitors into floor traffic, phone calls, chat sessions and lead forms by displaying known vehicles of interest as "specials" and using design elements similar to the sites most visited on a repeat basis by the user/customer.
PERSONALIZATION is the killer web app of the future for automotive marketers, and the more that Responsive Web Design can be used to deliver optimum personalization to each site visitor, the more effective that dealership's website will become. This ability to "customize on the fly" based on data sets collected and tagged to each visitor will also reduce the need for extensive microsite networks in order to achieve optimum overall conversion rates.…
es. Just because it looks great on an android powered tab or and iPad doesn't mean it looks good on smaller devices. There are enough employees at the dealership. Just send out a note to check and verify.
I am guessing there are some that will ask about apps. My opinion; they are a nice to have if you have the extra time and a few dollars burning a hole in your pocket, but mobile web should take priority.
istake most people make in identifying the pool of consumers who make up the group, and the answer to the right question, which is "79% of what group of people?". The answer is; those customers who bought a car, and reported that they had visited the selling dealership's web site before coming to the dealership and purchasing the vehicle. In other words, the JD Power numbers do NOT show that 79% of web site visitors bought a car from the dealership, NOR does the study suggest that 79% of the dealership's sales come from people who have already visited the store's web site... Quite simply, of all the people who bought a car after visiting the selling dealer's web site, less than 20% bothered to fill out a form or contact the dealership in any way prior to their physical visit to the dealership which resulted in their buying a vehicle.
What I am surprised at is that none of the comments ventured a guess as to the breakdown of contact methods... Here's the answer; Over 85% of the car buyers who DID CONTACT the dealer before their visit and after visiting the dealer's website, chose to call the dealership by phone... Less than 25% of the buyers who contacted the dealership used email or a web form. The overlap represents customers who did both a web form or email, and a phone call. Keep in mind, that all of these numbers start with the people who REALLY DID BUY CARS from a dealership, since these were post purchase car buyer surveys.…
d vehicle Ad. Listed until sold. Online PDF brochure.
· Unlimited photo for each Ad. Online Credit Application. Photo zoom in/out. Photo slideshow. (Dealer need to load the info and photo to web site)
· 10x Exposure: We feed your Ads to classified sites like Google Base (7M Cars; Autotrader.com has about 3M cars), AOL.com (3.2M Cars), MySpace.com, Vast.com (3.7M Cars), Craigslist, OverStock, Lycos, Oodle, Info, MyRide, Local, eFind, ListPic, CarDomain, AutoGuide, AutoMedia, and CarAndDriver to maximize your Ad exposure.
· We can push your inventory data to AutoTrader.com; AutoExtra.com; AutoMart.com or Cars.com if you are a dealer member of them.
· We can import data from your dealer management system such as Frazer, Tracker, DealerTracker, Dealer Specialties, Teton , CarSpot, CDM….. so you do not have to enter the same data twice.
· Customized dealer web page design, set up and hosting
· Free dealer inventory management system and technical support.…
ot aware they have it / and know they have it but don't know how to use it.
I am about to take my Google Analytics IQ test, before beginning a coaching programme for our frachised network here in the UK. Typical issues we meet include
Web site visit numbers which include internal traffic, so not using profiles or filters
e-commerce goals not being set up that limit measuerment of ROI
Search terms and site flow reports not used to continually develop interesting content.
So to the questions,
Do you feel you fully understand Google Analytics / other web stats packages?
What do you want to get out of web stats information?
How do your manufacturers in the US help you get more out of you web site and stats information?
What would be on your wish list of 'show me how to'....?
thanks in advance - your answers will help improve what I deliver for your UK dealer colleagues.
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