ing this: DVRs for by-passing commercials, ratings from previous viewers AND live comments available as you watch, product placements replacing ads, customer service issues with the placed products AND with the cable service available live to viewers, the ability for viewers to chat live and tweet, the ability to forward snippets of the show you found interesting, as well as snippets of better shows you recommend, and your competition also being able to talk to your viewers about THEIR show, embedded products, better customer service, etc.
Social media is going to change marketing and advertising more in the next 5 years than in the previous 50.…
month of February, representing a decline of 12% versus January due mainly to three fewer days in the month. Google sites comprised the largest share, accounting for 41% of online videos viewed and just under 100 million unique viewers.
Google Sites continue to rank as the top U.S. video property, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second, followed by Yahoo! Sites, Hulu and Microsoft Sites. Hulu climbed two positions in the ranking to #4, after experiencing a 33-percent jump in video views on the heels of its Super Bowl commercial at the outset of the month.
Top U.S. Online Video Properties by Videos Viewed February 2009 Total U.S. Home/Work/University Locations
Property Videos Viewed (000) Share (%) of Videos Viewed
Total Internet 13,072,164 100.0%
Google Sites 5,348,579 40.9
Fox Interactive Media 462,620 3.5
Yahoo! Sites 353,489 2.7
Hulu 332,504 2.5
Microsoft Sites 259,002 2.0
Viacom Digital 248,103 1.9
Turner Network 169,486 1.3
AOL LLC 117,119 0.9
Disney Online 116,104 0.9
CBS Interactive 111,762 0.9
Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.)
More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second, followed by Yahoo! Sites and Hulu. Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January..
Top U.S. Online Video Properties by Unique Viewers (February 2009 Total U.S. - Home/Work/University Locations)
Property Unique Viewers (000) Average Videos per Viewer
Total Internet 145,177 90.0
Google Sites 99,395 53.8
Fox Interactive Media 53,794 8.6
Yahoo! Sites 41,679 8.5
Hulu 34,731 9.6
Microsoft Sites 28,490 9.1
CBS Interactive 24,574 4.5
AOL LLC 22,778 5.1
Viacom Digital 22,051 11.3
Turner Network 20,119 8.4
Disney Online 12,699 9.1
Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video)
Other notable findings from February 2009 include:
• 75.5% of the total U.S. Internet audience viewed online video
• The average online video viewer watched 312 minutes of video (more than 5 hours)
• 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer)
• 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer)
• The duration of the average online video was 3.5 minutes.
For more information, please visit comScore here.
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was uploaded on April 5th 2012 & has 12,125 views as of today!........ So I guess the reality is this, if the content is rich, viewer-worthy & keeps the viewer intrigued(or entertained)...... then ultimately it doesn`t probably matter at all how long the actual clip is. When it comes to the internet it`s truly difficult to say "This way is better than that way" because you`ll never know exactly what is going through that viewer's mind during the Zero-Moment-of-Truth......…
That’s according to the latest numbers from ComScore’s report on web metrics for July. In fact, the wildly popular social networking site
moved up to the number three position for watching videos online in the
United States, behind both Youtube and Yahoo. While there is probably
much rejoicing at Facebook over the change in position, the numbers show
the field isn’t really as close as it looks.
Google’s lead looks almost uncatchable, at least in the United States. It boasted 143.2 million unique views in July. Yahoo, at the
number two spot, had only 55.1 million – much less than half that
number. Facebook is not in a bad position to catch Yahoo, however, with
46.6 million unique video viewers.
The rest of the numbers show a much closer race than the one between Yahoo and Google. VEVO, the former number three, boasted 43.9 million
unique viewers, followed by Microsoft with 45.5 million. But the number
of unique viewers tell only half the story. What are those video viewers
doing once they get to the sites and start watching?
Viewing videos, as it turns out, is not as passive as watching TV…and when someone changes the channel online it could just as easily be to
another site as to another video. So how long do visitors spend watching
videos as these sites? Well, Youtube watchers are really hooked; they
spent an average of 4.7 hours per viewer. On the other hand, the number
two site based on number of minutes each visitor spent viewing is
something of a dark horse: Hulu. This video site ranked tenth for unique
viewers, but each viewer spent an average of more than two and a half
hours watching videos. None of the other video sites saw their viewers
average more than 100 minutes.
So what is Hulu’s secret? It’s owned by NBC Universal, News Corp., and the Walt Disney Company, which means that it can legally show
material from each of these companies. In fact, it may be the safest
place to go to find TV shows online.
Facebook users apparently have short attention spans. They spent only 18.3 minutes, on average watching video in July.
Why do these numbers matter? Many videos start with ads. If you’re watching lots of videos, chances are you’re also watching lots of ads.
And in fact, that’s true: Hulu even generated a higher number of video
ad impressions than Google, at 783 million. That’s out of a total of
nearly 3.6 billion video ads watched by Americans in July. Hulu’s ads
reached more than a quarter of the US population. That’s not bad for
video that isn’t typically watched in the living room. And it’s going to
get an even wider reach: Hulu’s new paid subscription service, Hulu
Plus, will also feature ads, and let users view TV shows on devices
other than computers.
SEO by Zebra Techies…
soon find themselves inconvenienced as a growing number of viewers are shifting their viewing patterns to other devices, chiefly the internet, for the flexibility and convenience they offer.
eMarketer estimates 68.2% of all internet users and 50.5% of the total US population will watch online video this year.
According to Harris Poll and 24/7 Wall St., young adults are the most ambidextrous in their use of platforms for TV program viewing. Almost half (46%) of viewers ages 18 to 34 watch television shows on their computer. …
ding inventory link directly to promoted vehicle on website (added to description?) could make more viewers into visitors (leads). Your efforts are outstanding. Look forward to seeing more videos from you and Douglas Auto Group. Good Selling! DTG…
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