.facebook.com/" when you view your timeline or Page. Your username is also in your Facebook email address for your personal account (ex: email@example.com).
A common example of a username for a Facebook user profile (person rather than a business) is some variation on your name. For example, a dealer principal named "Ralph Paglia" might choose "RalphPaglia" (caps are used and relevant) for their username so employees and customers can visit his timeline by going to www.facebook.com/RalphPaglia .
Similarly, you can choose an extension for your dealership's Business Page address that resembles your Business or Page's name to make it easier for people to find you on Facebook, examples include:
be given it's own link. David mentioned that you need 25 fans to create a vanity URL and you do that at http://facebook.com/username.
But, you wont need to get a vanity URL to link from your site, although you should, when you can, because of the reasons David gave you. After logging in go to this URL to set up your fan page: http://www.facebook.com/pages/create.php…
You need to fire the marketing agency and ask for your money back, and I mean tonight...
What they are doing is going to be infinitely worse for your reputation than just one negative review from an ex-employee. The situation is made much worse by the fact that they are tipping your prospects off to investigate the reviews, and they will see the same lack of credibility that I did when they click through and consider the source of your positive reviews. Clicking on the username shows every review submitted by the user and the patterns are obvious.
username Gir Power = How many prospects will believe that this reviewer with a cartoon avatar and an anonymous name had cause to give all 3 of your stores AND 3 other dealers 5 star reviews since May. Are they buying a car every month from a different dealer?
Username Rock Collecter = your 3 lots and 1 other in your market in too close of a timeframe
Username Angel Breath = Same exact businesses that were reviewed by Gir Power and everybody is getting all 5 star reviews ??? Multiple dealerships, gyms and the same hotels over and over and over again.
I'm going to stop there, but I hope you see the point that the patterns are a huge problem. "Marketing Agencies" that engage in this type of Boosting or all positive reviews loaded by the same usernames over and over again are very easy for a consumer to identify as fishy and cause them to be suspicious of your genuine reviews. The negative review claiming they are Fake is making it that much more suspicious.
Again, I'm honestly trying to help because I sincerely doubt that the agency told you HOW they were going to make good on their sales pitch. I am not selling you anything here and don't intend to do so, please email me if you would like to talk about this further and I'll do my best to help you get going down a better path. ryan(at)dealerrater.com…
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