net users, it’s most visible in the form of RSS feeds that deliver content directly to the home page, feed reader, or aggregator of choice.
Although RSS has been around for many years, it’s still not mainstream. According to Forrester Research, only 11% of online adults use RSS feeds and the interest among those who don’t is low.
Many automotive sites use RSS to provide updates such as announcements, auto show news, reviews, and video. Ford Motor Company has a ton of feeds (85!), including brand-specific feeds (e.g. Ford, Lincoln, Mercury), but they’re hidden in the in the lower right of the “Press Releases” page. It’s a huge list, so some effort at categorization would be helpful. It would also be nice to see some of these feeds on the brand sites, where they are more likely to reach their target audiences. http://www.ford.com/dynamic/ford-motor-company-rss
Unfortunately, RSS links are often hidden. Porsche’s, for instance, is buried in its “Press Releases” section.
Considering its large enthusiast community, Porsche would be well-served to give greater exposure to this link. Similarly, Toyota only exposes a few feeds from its brand site, with many more (including vehicle-specific feeds) available in the press section of the corporate site.
Buick and Toyota give great explanations of RSS. This is helpful, especially given Buick’s generally less Internet-savvy demographic.
More important is to frequently update the feeds, otherwise why bother offering it? Much as with blogs, the feeds should be updated on a regular basis. Most automotive sites do update regularly, although the nature of the content has shifted along with the automotive industry’s fortunes – the domestic manufacturer news feeds are now more likely to address the health of the companies. Some channels seem to be aging, however. For instance, the last Buick News update was January 21, 2009.
Third-party sites tend to more fully integrate RSS and update more frequently. For instance, kbb’s “Latest Videos” feed updates multiple times every week. Many third-party sites have a strong publishing angle, update content (esp. vehicle reviews and videos) more often, and are more likely to incorporate social content, e.g. Edmunds’s various blogs.
RSS adoption is far from universal. Even automotive brands with a high percentage of Internet-savvy owners (Acura, Honda, Infiniti, Nissan, MINI and Saturn) still rely primarily on email newsletters to provide updates. Email may be a proven mechanism, but not everyone wants more inbox clutter.
Of course, Internet users have multiple options for receiving opt-in communication, including Facebook newsfeeds and Twitter. While RSS may or may not grow substantially, it’s a great way to reach a tech-savvy slice of your audience.…
rt of the NADA team (dealer member or staff).
Happy 100th anniversary! #NADA100
NADA is celebrating its 100th anniversary in 2017 with various events, including the NADA100 convention in New Orleans.
Each dealer’s story is an integral part of the NADA story, especially since so many generations of dealers have been steadfast NADA members.
The NADA Story
NADA and its dealer members have experienced many major milestones over the past 100 years. Being adaptable to changing circumstances has allowed NADA and its members to thrive.
The traits of hard work, diligence and perseverance continue to propel dealers toward the future.
Sharing the Dealer Story
Dealers are encouraged to share their stories with NADA by submitting photos, videos, newspaper clippings, print ads or other memorabilia to
Joe Phillips at: firstname.lastname@example.org or phone: 703.821.7155.
Early NADA members in 1923
he help that has come from all quarters. I'll keep you updated and hopefully, I'll get to report back and give these guys praise. If they can get me happy and on track, they can help anyone and have the patience of saints. Thanks All.…
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.