of their beta released "Caffeine". External (quality / relevant) links, Social Media (Blogs, FaceBook / Twitter) and Video look to already hold the lion's share of the weight in determining the ever moving bar for top placement. SEO and now SMO (social marketing optimization) will require quite a bit more than ("basic HTML code or a CMS that will do it for you, you need basic SEO knowledge, and Last but not least you need time to do it and maintain it.")... to get dealers maximum front page search engine exposure.
I like the direction your heading in here and appreciate your updating. I hope my input is helpful. Good Selling, DTG…
Microsoft pushes the hell out of beta IE releases on members of the "Microsoft Developer's Portal". They
monitor feedback for several weeks. Then they compare the feedback to all of the nasty posts on techy boards that they monitor. Then they eliminate the "most bitched about" bugs and create an Update that includes the new browser. (Most IE users don't upgrade until Windows Update tells them to). Then, as we all know, we must deal with all of the patches that follow. Microsoft even includes their infamous, "You better read this before you install our new browser so you don't screw yourself" links in their release announcement emails.
Mozilla on the other hand employs a similar process, but they seem to take the initial feedback much more seriously before they release their upgrade. I think they realize that the majority of their targeted market consists of a more techy crowd. When they release a new browser, experienced Firefox users fire up their browser, get the "update" notice, and go get a beer while their browser is updated. They are that confident in the product.
I don't know how valuable this data is as far as SEO/SEM is concerned... but if someone with enough time on their hands figured out how to package this, they would be able to sell the hell out of it! (Hint, hint)…
section of a dealer's successful Facebook Fan Page I never find a single "Update" sent out to the Facebook users who have "Liked" the page to become a "Fan". This is, in my opinion a serious breach of what the dealer needs to do in order to fulfill the promise of creating the Fan Page in the first place... UPDATE YOUR FANS ON NEW MODELS, NEW EMPLOYEES, NEW APR PROGRAMS and anything else that a "Fan" of the dealership would find interesting. I have seen dealer Fan Pages with over 3,000 Fans and not a single update broadcast message from within the Facebook Fan Page Admin Resource Apps since the page was created.... The term "Marketing Malpractice" comes to mind.…
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