ollow the application process, it does not mean they will not be included in the study. It just means that the data we include in the 2010 ASMA report will be based solely on what we find online from public websites and searches.
This year we will be reviewing over 40 website vendors and expanding the data analysis to include video, chat and mobile. Website providers have until August 2nd to indicate that they want to participate formally.
Website vendors that have any questions or need the applications, can send an email to Carrie Hemphill at: firstname.lastname@example.org
The 2010 ASMA awards will be presented at the 9th Digital Dealer Conference in Las Vegas at a PCG Sponsored Conference Luncheon.…
that acceptable decision making skills among our local, state and federal elected officials, from coast-to-coast and border-to-border, have simply turned to CRAP.
C.R.A.P. is independent of any CRAPPY government agency or political ideology. C.R.A.P. does not support or oppose any political party. It does, however, support the views of the victims whose rights it seeks to protect... hardworking Americans.
The name of the group shall be C.R.A.P., (Carpeople Revolting Against Politics). All usage of C.R.A.P.'s identity must remain as being affiliated with ADM, (www.AutomotiveDigitalMarketing.com).
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J.C. did an awesome job here...
zz talking about online reputation management, but this dealer-to-dealer workshop will really get them doing. Workshop attendees will be the very first to benefit from an insider, 100%-proven, A-Z, step-by-step online customer review process. Created by the first and only dealership in the nation with a full-year of objective analytics revealing its true ROI - and the eye-popping impact it will have on your calls, leads, and closing ratios.
This is the online reputation game plan you must undertake for your dealership in 2010 to ensure you shine online as the #1 consumer choice in your market. The system that can take you to 1,000-plus positive reviews all across the web – driving 150-plus leads into your dealership a month—with unprecedented closing rates.
Join Joe Orr, Dick Hannah GM, to learn a process that will also unleash a radical, positive culture change at your store(s): everyone focused on great customer service – to drive powerful online “word of mouth” –driving big, new-found business.
Attendees will leave with a physical playbook outlining all step-by-step processes (i.e., accountability, reports, templates, scripts, etc.
Joe Orr has 30 years experience in the car business, and serves as GM for multiple dealerships at Hannah Motor Co., the largest dealer group in the state of Washington.
Recognized as a dealer well ahead of the Internet curve, Orr has presented at major conferences, including J.D. Power’s ‘Internet Round Table’ and the Driving Sales Executive Summit. The Hannah Dealerships have been named top ‘Internet Dealer’ for both used used cars and special finance in the U.S.…
upled with targeted SEM... watch out!
I wanted to post some thoughts on PPC advertising. In our opinion, to not do any PPC is a very flawed strategy. Sure, we sell PPC, but think about it….. The worlds leading online retailers in every vertical imaginable all do tremendous amounts of PPC. Could they all be wrong ?
The most sound strategy a dealership can undertake is to be strong in both SEO and PPC. If you’re doing PPC at the dealership, it can be extremely cost effective and targeted if you’re using the right platform.
The immediacy of PPC is it’s perhaps strongest asset. I agree that it doesn’t provide serious long-term branding other than your ads continuing to appear as long as you’re paying, but that’s not the point.
If you’re running a special promotion and want the word out now and want to put your ads in your competitor’s marketplace now, then geo-targeted PPC based on sounds bidding architecture is incredibly powerful.
Of course you should have a strong SEO base and be paying for an advanced service, but no SEO service can get your message out in seconds to a targeted market and allow you to measure you’re results effectively.
With our system for example, you can build out a PPC campaign in minutes for your specials, put a budget behind it and have it launched on Google in literally less than 3 minutes. You can then measure every phone call, click through, and lead conversion for that specific campaign. This level of speed to market and measurability with SEO is not possible.
If you’re a dealer and you’re thinking about cutting advertising costs, drop some more print, cancel a few radio spots and, maybe a TV ad and take that money and invest in measureable media like PPC and watch you’re ROI grow dramatically.
In my opinion, the last thing any dealership should be doing is dropping their PPC spends. They should be creating a strong balance of managed SEO and targeted PPC.
Now, to the point about horrible conversions….
If your PPC service is not measuring the lead generating ability of every keyword they buy for you and bidding based on the actual effectiveness of the words, then find another company because you will see lower conversions because you’re blind bidding.
Your campaigns should also point to specific pages that are incredibly relevant to key terms… not just your homepage. If you’re campaigns are targeted for specific needs, and landing your customers on the right pages with multiple calls to action, specific phone tracking numbers, and strong shopping tools you’ll see some of the very high conversion rates many of our PPC clients enjoy.
Anyway, as a final thought…. PPC is not going away and it’s all about how you engage with it that will make the difference.
Always a pleasure to being part of such a dynamic group of really savvy folks...
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