r not, when a dealer publishes or has published videos under their brand on the second biggest search engine on the planet, namely YouTube, they might want to consider the implications of leaving their video storefront unattended. …
Chip, That's just the calls that are recorded. Imagine what happens with all those calls coming in on the local lines. Every time a call goes to voice mail it's like leaving somebody standing on the lot unattended.…
ll of the turnover, how many times can an owner or prospect be reassigned?
I see no way to have sales people take over for the BDC except in rare dealerships. Dealerships need to establish rotation boards. Those who aren't with customers or watching the lot can be prospecting or following up. Few dealerships have the discipline to do this.
I can't tell you how often I see customers unattended on the lot or in the showroom because sales people are busy checking FB, their email, or texting. One wonders how much of that is business related.
Recall the old days when dealers wouldn't buy sales people a computer because they figured they'd be playing Solitaire or watching porn all day? My! Look how far we've come.…
ompare the similarity of the some of the same basic concepts to be Successful on the Internet."
Why did we do what we did in the 60's, 70's., etc..v.s 2009
Allen mentioned this below, If a dealer had an UP on the lot that stood unattended for more two minutes some heads would roll yet some dealers are satisfied with 3 and four hour response time on leads. An internet lead is an UP on the dealer's Virtual Dealership.
Site maintenance- Years ago, I can remember being chewed out by a dealer for leaving a hole in the front line of the car lot overnight. We knew then that 50% of our walk in traffic came from the merchandising of our lot. Today, on many dealers sites we find no specials, missing pictures, no pricing strategies and some sites that have not been checked for basic functionality in days yet we know that 90% of all traffic stems from the internet. Just a taste...Hope this helps.…
tra 10 to 20 hours per week for some staff, and that may not include weekend hours.
It’s a pace that is almost impossible to keep up, taking a toll on their physical and mental well-being.
Salespeople in the showroom are by law exempt from overtime pay because of their commission structure, but that doesn’t mean the extra hours they work are beneficial.
And in the high-paced service environment, it’s clear that not only does the staff member suffer after working overtime, but the customers and the employees’ families bear the brunt of it.
Keep Work Days to the 8-Hour Standard
Everyone benefits when employees are well-rested, which is why the standard 8-hour workday should be the goal. You can increase employee satisfaction and improve your customer experience with these tips:
Add Staff to Take Up the Slack
You can’t leave the service desk or sales floor unattended, so add an extra person to work into the rotation.
Change the Work Schedule
Stagger employee start-times to reduce the shift length. You may even be able to extend your open hours, churning more work through your shop if you can support two shorter shifts.
This will require other support staff, managers, or technicians, but the rewards are ready to be reaped.
Encourage Staff to Stick to their Hours
Prevent employee burnout by encouraging them to leave at the end of their shift. While dedication to the job is admirable, an employee with plenty of family time and recreation benefits from improved mental health, and consequently performs better in their career.
And that’s the Tip of the Day.
CPI has the knowledge and experience to help you with all your scheduling needs – because we’ve helped thousands of retailers. Contact us today to get started. Thanks for watching.
s go unattended until the next energetic ISM comes along and tries to engage with the audience (the wrong way) and gives up after a month of no reciprocation or additional followers which brings me to the next point... Most dealerships still don't have a dedicated, trained internet marketing professional handling Facebook or much less website or CRM marketing. Lastly is the point that FB has not provided the resources for dealers to know how to market their page and there really isn't much info on dealer blogs about the topic.
Recently I found an incredibly resourceful website for Facebook marketing. After landing on his site looking for photo dimensions, 6 hours later on a different device I went on FB and in my feed was a thank you message for stopping by his website and inviting me back. I was instantly sold and purchased his course.
Check it out for yourself and after clicking through on his website go back to your Facebook feed and let me know what happens. It's pretty cool: Jon Loomer Digital
My original post on G+ (so you know this isn't a promo): https://plus.google.com/101713582827728014799/posts/isfrhLaWNdb
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