ADM Search Results - trading methods

Comment on: Topic 'Why the Dealership Selling Method is the LAST thing to change!': definition of "old school methods" and "modern methods" might be in order. It appears that providing the consumer a price, a down payment, and trade in allowance, and a payment is frowned upon as an old school method? …; Added by David Ruggles at 7:58am on December 1, 2013

Comment on: ADM Blog Post 'Why Chat is Becoming More Popular for Car Shoppers': Power Up Webinar for CarFax 2 weeks ago and spoke to lead converting elements on a dealer's website and mentioned that different elements are a great idea. It just needs to be compelling to the shopper and not 27 of the same thing. One may go for a gift card, one might like a Check Availability button, one might like a trade appraisal offer, etc. The shopper will choose their communication method or info request method...whether a form, phone, chat, text, social media...whatever!! WHAT WILL BE NEXT????…; Added by Jeffery Sterns at 11:37am on September 30, 2014

ADM Blog Post: How To Ensure Your Trade-In Forms Get Completed: When it comes to buying that new car, the vast…; Added by Dusty Dorin at 9:32am on May 9, 2017

Comment on: Topic 'To Price - or Not To Price; that is the question!': re else) are absolutely true. In all my years in the industry I never wavered from one golden rule. NEVER MAKE THE FIRST MOVE ON PRICE. There is only one way to get a buyer of anything to make the first move. Dynamic pricing. In other words, "make me an offer". The Internet is eminently suitable for dynamic pricing. Its nothing new of course. Trillions of dollars worth of other commodities (including used cars) are traded by this method every day. Transparent without the trap.…; Added by Brian Ferris at 1:29am on November 26, 2008

Comment on: Topic 'Why the Dealership Selling Method is the LAST thing to change!': stale Explicit Conversational Management (ECM) methods ("Push" methods). Discovery focuses on two primary client problems; (1) The Problem with their current mode of transportation (emotionally and pragmatically), and (2) The Problem with their Current Shopping Experience (Wants and Needs of the client are merely footnotes...and are of only minor importance. We must discover these two problems in order to begin establishing the TRUST factor). Presentation is the presentation we make of our Package of Extraordinary Benefits (PEB). This has NOTHING to do with the presentation of a vehicle. However, it delivers the client's first commitment to our service. The Works is now the dissemination of decison-making information from the client (Their current process for vehcile decison-making, the "Trade", the preferred method of payment, and finally the financials ~ which means we are easily given the client's budgetary requirements PRIOR to ever selecting a vehicle ~, and then their credit situation and a final RECAP which results in a hard commitment by the client). Again...there has be NO vehicle solution offered at all by this moment of the ICM, yet all forward momentum is delivered by the client. The Finish is the final phase. This includes (1) Management Introduction, (2) Vehicle Solutions to match the client's hard commitment (This is how we maximize gross adn penetration ratios), (3) Vehicle Presentation ($1,000,000 walk-a-round), (4) Raod Test, (5) Rate the Vehicle, (6) Deliver the Numbers based upon hard Commitment Criteria, (7) Referral Collection, (8) Sign-up, (9) Vehicle delivery, (10) Long Term Follow-up. Objection overcome has now been eliminated. Good enough James? I have a Free Video Series explaining the phases if you want to see it. Cheers! Tom …; Added by Tom Vann at 4:55pm on November 12, 2013

Comment on: Topic 'Why the Dealership Selling Method is the LAST thing to change!': s opposed the the aging and stale Explicit Conversational Management (ECM) methods ("Push" methods). Discovery focuses on two primary client problems; (1) The Problem with their current mode of transportation (emotionally and pragmatically), and (2) The Problem with their Current Shopping Experience (Wants and Needs of the client are merely footnotes...and are of only minor importance. We must discover these two problems in order to begin establishing the TRUST factor). Presentation is the presentation we make of our Package of Extraordinary Benefits (PEB). This has NOTHING to do with the presentation of a vehicle. However, it delivers the client's first commitment to our service. The Works is now the dissemination of decison-making information from the client (Their current process for vehcile decison-making, the "Trade", the preferred method of payment, and finally the financials ~ which means we are easily given the client's budgetary requirements PRIOR to ever selecting a vehicle ~, and then their credit situation and a final RECAP which results in a hard commitment by the client). Again...there has be NO vehicle solution offered at all by this moment of the ICM, yet all forward momentum is delivered by the client. The Finish is the final phase. This includes (1) Management Introduction, (2) Vehicle Solutions to match the client's hard commitment (This is how we maximize gross adn penetration ratios), (3) Vehicle Presentation ($1,000,000 walk-a-round), (4) Raod Test, (5) Rate the Vehicle, (6) Deliver the Numbers based upon hard Commitment Criteria, (7) Referral Collection, (8) Sign-up, (9) Vehicle delivery, (10) Long Term Follow-up. Objection overcome has now been eliminated. …; Added by Ralph Paglia at 5:33pm on November 12, 2013

Comment on: Topic 'Why the Dealership Selling Method is the LAST thing to change!': s opposed the the aging and stale Explicit Conversational Management (ECM) methods ("Push" methods). Discovery focuses on two primary client problems; (1) The Problem with their current mode of transportation (emotionally and pragmatically), and (2) The Problem with their Current Shopping Experience (Wants and Needs of the client are merely footnotes...and are of only minor importance. We must discover these two problems in order to begin establishing the TRUST factor). Presentation is the presentation we make of our Package of Extraordinary Benefits (PEB). This has NOTHING to do with the presentation of a vehicle. However, it delivers the client's first commitment to our service. The Works is now the dissemination of decison-making information from the client (Their current process for vehcile decison-making, the "Trade", the preferred method of payment, and finally the financials ~ which means we are easily given the client's budgetary requirements PRIOR to ever selecting a vehicle ~, and then their credit situation and a final RECAP which results in a hard commitment by the client). Again...there has be NO vehicle solution offered at all by this moment of the ICM, yet all forward momentum is delivered by the client. The Finish is the final phase. This includes (1) Management Introduction, (2) Vehicle Solutions to match the client's hard commitment (This is how we maximize gross adn penetration ratios), (3) Vehicle Presentation ($1,000,000 walk-a-round), (4) Raod Test, (5) Rate the Vehicle, (6) Deliver the Numbers based upon hard Commitment Criteria, (7) Referral Collection, (8) Sign-up, (9) Vehicle delivery, (10) Long Term Follow-up. Objection overcome has now been eliminated. …; Added by Ralph Paglia at 5:34pm on November 12, 2013

ADM Blog Post: AutoTrader.com and vAuto announce the integration of AutoTrader.com's Trade-In Marketplace (TIM)

FOR IMMEDIATE RELEASE

vAuto and AutoTrader.com’s Trade-in Marketplace™ Give Dealers More Power to Acquire Used Vehicle Inventory

OAK BROOK, IL – August 27, 2012 –…

Added by Ed Brooks at 8:58am on August 27, 2012

ADM Blog Post: An Rx for Rosier Pre-Owned Inventory: How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold…; Added by Jeff Cotton at 9:03am on August 26, 2014

ADM Blog Post: Kelley Blue Book Finally Matters To Car Dealerships: Remember those days when customers…; Added by Stan Sher at 1:07am on January 5, 2017

Welcome to
Automotive Digital Marketing Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.

Sign Up
or Sign In

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.