of 9 sales people averaging 120 Internet origin deals per month. Most of our leads comes from our own website.
In some cases I don't get the customer's phone number until they come in to sign paper work. Everything is done over email, even trade-in “ballparks“.
I love to do business this way, it is quicker and I guarantee we still make a profit.
People's lifestyle has changed over the past few years and not many people have 4 or 5 hours to waste at a dealership, haggling with a Sales Manager or getting jerked around. Online negotiation can save customer‘s and sales consultant time.
For example, who hasn't spent a whole Saturday morning negotiating just to end up losing a customer over $500?
It's much easier to conduct that same negotiation emailing the customer when you have free time; leaving Saturday open to get the deals you negotiate over the week paid, perhaps 4 or 5!
No doubt, this whole business is heading in the direction of completing your entire purchase from the comfort of your home or office, and I’m proud to be a part of all this!…
a video walkthrough next to it *flash most likely* in order to cut down on the 90% bounce rate from normal 'finance' pages.
I like having control of the layout in an exact way so that I can make changes to specials and update the look and feel based on traffic trends. I will be using Olark for live chat so that it can connect with my smart phone, use pop-up 'coupons' like "Free gps with purchase" to help capture more leads, make people enter an email and name for more than six photos and one video per car.
I DO hate plumbing, but I also hate being boxed in.. You are totally right, all my time at dealership should be spend making videos, uploading inventory to site like craigslist and responding to leads / selling cars. Nobody is making any money programing or designing...
Can you point me to a well done wordpress dealership site? I'll admit I could be 100% off base here (why I'm asking the experts)
Thanks so much Brian…
nly understand why you now feel on the defensive. That's likely my fault.
I've actually given away over 15,000 sets of training for free over the past 6 years, as I've spent spent the past 20+ years in the guts of selling cars while being a car dealer (still am, too!).
I'm sorry that whatever I wrote triggered your anger. I did, however, immediately post the details of a methodology you can use right away if you need the help (which you might not).
It's posted in the reply to your initial response.
I haven't heard back from you regarding this methodology (and there are plenty of others besides the one I posted for you) ...although there's no obligation for you to write anything that supports the thread subject, especially if you totally disagree with its premise that dealers hang on to old selling methods too long.
Are you a dealer? …
valuable because to the way we can use data to more appropriately craft and target messages to the right local audiences. We're seeing tremendous ROI now, whereas before we really had to cling to KPI's that were ambiguous at best in terms of proving value.
Wikimotive is seeing its clients total traffic double and triple as a result of the way we incorporate Facebook's ad spend. KPI's are off the chart. We're seeing sub 5% bounce rates, 5+ minutes time on site, ranges of 2-10 pages per visit and direct correlation between directly connected VDP views and sales. Now we're working with one website provider to actually track true ROI by combining datium data, with onsite data and DMS data to prove that Mrs Jones actually bought the blue one because she came from Facebook. Its still early, but once we connect those dots, its game, set, match.…
tive social media content on Facebook and YouTube about their current products and upcoming products. We have created and maintain a custom stream based on their informative videos from their corporate YouTube and Facebook, plus major news establishments and other entertaining YouTube videos. We update this stream all the time – a few times a day so there is always new content being displayed. We have a FREE device that connects to that stream and YOUR OWN Facebook and YouTube content (For your dealership), if you have any, and displays it on a TV. If you have any TV in your service area or show room, or both. Instead of showing a generic TV channel that can be advertising your competitors, you are showing your own “TV channel" per se. No management required on your side, other than the very simple initial setup.…
month of February, representing a decline of 12% versus January due mainly to three fewer days in the month. Google sites comprised the largest share, accounting for 41% of online videos viewed and just under 100 million unique viewers.
Google Sites continue to rank as the top U.S. video property, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second, followed by Yahoo! Sites, Hulu and Microsoft Sites. Hulu climbed two positions in the ranking to #4, after experiencing a 33-percent jump in video views on the heels of its Super Bowl commercial at the outset of the month.
Top U.S. Online Video Properties by Videos Viewed February 2009 Total U.S. Home/Work/University Locations
Property Videos Viewed (000) Share (%) of Videos Viewed
Total Internet 13,072,164 100.0%
Google Sites 5,348,579 40.9
Fox Interactive Media 462,620 3.5
Yahoo! Sites 353,489 2.7
Hulu 332,504 2.5
Microsoft Sites 259,002 2.0
Viacom Digital 248,103 1.9
Turner Network 169,486 1.3
AOL LLC 117,119 0.9
Disney Online 116,104 0.9
CBS Interactive 111,762 0.9
Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.)
More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second, followed by Yahoo! Sites and Hulu. Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January..
Top U.S. Online Video Properties by Unique Viewers (February 2009 Total U.S. - Home/Work/University Locations)
Property Unique Viewers (000) Average Videos per Viewer
Total Internet 145,177 90.0
Google Sites 99,395 53.8
Fox Interactive Media 53,794 8.6
Yahoo! Sites 41,679 8.5
Hulu 34,731 9.6
Microsoft Sites 28,490 9.1
CBS Interactive 24,574 4.5
AOL LLC 22,778 5.1
Viacom Digital 22,051 11.3
Turner Network 20,119 8.4
Disney Online 12,699 9.1
Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video)
Other notable findings from February 2009 include:
• 75.5% of the total U.S. Internet audience viewed online video
• The average online video viewer watched 312 minutes of video (more than 5 hours)
• 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer)
• 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer)
• The duration of the average online video was 3.5 minutes.
For more information, please visit comScore here.
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y product knowledge is keywords, analytic's and content. It actually is a little bit of a shame that I just don't have the time day to day to interact with the customer because when I do, I am still very good at it. It is amazing that if you ask 6 people what we do you will get 6 answers. Probably right in our own dealerships. Part of that may well be that we all approach our jobs from different angles. Most likely this is based on weather we are more sales, marketing, artsy or techy orientated? Also influenced by the type of support we get. Another factor is where we fall on the food chain. In some dealerships we are considered executive level, others management and others somewhere between management and the sales force. Then there are the dealerships that totally miss the boat and think of there internet guy as just a glorified BDC person. Guess which dealerships are turning the most profit. Some day well just maybe...a man can dream can't he. (If you don't feel like your at executive or management feel free to give your owner my cell: 860-878-1402, He'll either step up or fire you by the time I'm through, but I'll go to bat for you!!!).…
ty with no consideration for the welfare of his group. There are entire books on leadership - not a lot on how to be a dictator. Just like there is a distinct difference between a leader and a MANAGER - lead people and manage processes isn't just a catchphrase.
From Mirriam-Webster - LEADER: a person who has commanding authority or influenceDICTATOR: a person who rules a country with total authority and often in a cruel or brutal way
The US presidency is set up as a leadership position who has distinct rules to follow is accountable to the other branches of his government and his populace, while the regime in Cuba is headed by a dictator who is accountable to nobody and follows no rules.
A good leader plots a course of action that takes into consideration the accomplishment of corporate or team goals, as well as the benefits or consequences to his team. In a free-market economy, a leader will develop a strong team that works as a unit for the long term. He tends to be the best salesperson / bullshit spreader of the pack. A dictator blows people out and wonders why turnover is high and nobody gives a crap.…
ctually broadcast via email and text your needs to the rest of the community which consists of other managers like yourself. It’s called UCM Link and you can use it for free at www.ucmlink.com.
This is brand new and we are in the beta testing phase. Please check it out and post a comment...
I quit the job I loved at BMW of Jackson because I think there is so much potential with this.
Do you think this is something that will catch on, or am I the new tool here?…
nslates to more sales.
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