. They have a free listing service to post your inventory which is a no brainer and their recent acquisition by The Super Pages.Com and Idearc suggests that they have the marketing power to draw site traffic to support their own S.E.O. as well as the individual dealer inventory posted on it. They present themselves as the first inventory based website to offer 100% video and that is another feature value that will certainly enhance your conversion ratio as well as your/their S.E.O. given Google's weighted value for video.
I interviewed their two start up principals, Dale Boone and Darrell Campbell, on my blog talk radio show -- Automotive Advertising Experts -- several times and you probably will learn a lot more about them and their unique business model by listening to them vs. the salesperson -- although they do delegate responsibilty to market ECL to the area Yellow Page representatives so I am sure that the rep is very knowledgable.
As far as alternate sites -- sure -- most third party inventory sites will offer extended S.E.O. linked back to the vehicle VIN, however the free posting narrows the field quite a bit. The best and newest comparable would be ronsmap which also offers free postings --- plus --- they also offer free leads! Of course that is a hard concept to grasp so you probably should visit their site to better understand how they monetize their business model but suffice it to say that they currently have 2,319,021 total vehicle posted on their site for free -- probably even including yours by the way -- and any leads sourced back to your vehicle and VIN will be forwarded to you for free shortly since they just went live with their beta site on March 01st. They don't offer the free videos -- yet -- but they do post them for free if you have them BUT, their S.E.O. enhancement is earned by their real time social networkling feature/function which is equally valued by consumers and weighted by Google.
Their claim to fame and key differentiator is represented by their additional market intelligence offered to supplement their free lead as well as their even more unique integration into the social networking communities -- check it out!
Frankly, my advice is to integrate with ECL and ronsmap for the free part from both and then track the exposure and quantify the R.O.I. vs. other lead providers and S.E.O. tools to determine if you should start writing any checks to either. Free makes the first decision easy. The hard part will be in determining the R.O.I. on the upgraded options for a fee and the amount of time and effort that you and your staff will have to add to that investment to convert the leads to sales.
Good luck with both and feel free to visit my automotive advertising portal - AdAgencyOnline.Net -- as well as our featured blog talk radio station -- WAAOL, All Automotive Advertising News All The Time -- to listen and learn about ECL as well as ronsmap since I also interviewed the founder of ronsmap.com, Ron Morrison, on my show and there is an encore presentation of our interview with him scheduled tomorrow at 12 noon EST.
Happy to help. After all, what are friends -- and ADM -- for!…
What I think is critical is that call volume is up and call skills, and phone systems are challenged to meet the opportunity.
It is interesting to consider that 2 of 3 floor ups have never called or emailed.....especially if you accept that 30ish percent are previous customers.
The average call volume for the stores we measure, is 4.5 calls per vehicle sold, including fixed op calls....since we largely measure provided toll free numbers...our "educated guess" is that we measure about 35% of total calls including local dials.
We do believe that the phone will be part of every customer's experience in the pre-sale and post-sale cycle combined, and hence all the interest in this thread.
Also.....Interested in your thoughts as an in-store trainer....BDC or Sales Reps for sales calls? Service appt setters or Writers for service calls?
I am fascinated by the the 2 of 3 statistic....…
ressured the way carfax has handled its marketing, then thats their choice. If there are other alternatives that provide the same information, many dealers will choose to educate the customer and be honest with them. As Jim Zs original comment stated.. CAR FAX, Mr. customer, is NOT free. If they tell you it is, they are lying. Someone has to pay the piper...and ultimately that is the customer in some fashion. If the manufacturers want to absorb the cost of it, then they should just pick it up as a cost of doing business. The core problem with being extorted and railroaded into providing something is...where does it end? whats next? whats the next service that will 'make the industry more transparent.' And by the way, i don't agree with one of the posters that every other industry is transparent. That is a total crock of crap. Sell that idea to someone on drugs. There is NO...repeat NO..other retail industry more regulated, more scrutinized, more ball-busted than the retail auto industry. NONE. If you know of one, please share with me so I can correct my thought process. But be prepared with some facts.…
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and the organic (free) listings... I am not saying that I believe everything people at Google tell me, but I have not seen them be wrong or make misstatements very often. Secondly, the problem I have with organic is that it is for the most part not geotargeted (other than the use of geo-indicated keywords) and it is very difficult to control because nobody operates in a vacuum with SEO, there are always other dealers, 3rd party lead providers and OEM's trying to out-SEO the dealers and everybody else. What I like about paid SEM is the ability to targete an exact and specific message from the dealership to each search query by a consumer sitting in a specific geographic location... For example, I work with a dealer in Wst Texas that runs paid SEM campaigns geotargeted to very specific communities just on the other side of the Texas-New Mexico border. He is able to use his sponsored listings to communicate a message to the residents of New Mexico that are searching for his brand of cars or trucks that they can save a lot of money by working with his Texas dealership. It works for him.... I have seen many examples of using capabilities in SEM that simply don't exist with SEO practices.…
you have a grand total of 2 years and 2 months experience in the traditional bricks & mortar motor retail business and all with domestic number 3.
It is not for me to decide whether or not others should rely on your 26 months experience in the motor industry (of which 19 months was more than 10 years ago and the last 7 months all handling Internet leads), but for me that is certainly not going to be enough.
Regarding the subject matter of this debate I apologize to others if I have seemed to wander from the point. I was actually responding to remarks by others which themselves must then have been slightly off subject.
As Phil Zelinger created this topic I shall be obedient to his judgement as to whether I am either off topic or too self promoting.
As Dealmaker is at the very epicenter of the subject of pricing and the world's only auto-dynamic pricing system and free-market for new car sales I fail to understand your assertion that any mention of DealMaker is off topic and self promoting.
Let's leave it to Phil Zelinger to adjudicate his own topic.…
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