gn on with the newest and latest fad. Heck I was just as guilty as anyone to jump on but I also was quick to jump ship if the results were not there and I had an owner breathing down my neck. Saying that that is why it took me over a year of research and use of various forms of chat to settle on Carchat24. I used their product for 6 months saw the incredible results and saw that it was a huge no brainer and actually left 17 years of the car biz (as I knew it) behind to work for the company! Well you asked about ROI well it's the same formula that is used to calculate any ROI.
Add average front gross profit including holdback
+ average finance gross profit with product gross
+ average pack(s)
+ average fees
= Total Gross profit per sale
...Quite simply how many more sales are you getting from your chat leads VS the cost of the service. I have been told by my dealers (95% of them) that we provide the best ROI compared to any other lead source. Don't forget these are your customers in your demo NOT a third party lead from 600 miles away. As for getting the customer in the front door that is still up to your INet/ BDC people we just get them the information they need to get to work...
Regional Account Manager
Toll Free: (800) 510-7567
"Helping car dealers sell more!"…
1.Must have at least a 10% documented closing average on the leads received currently from your website, and use a CRM to track results.
2.Minimum of 3000 unique visitors monthly.
3.Use all features of our service including instant text alert to cell.
4.Provide and post current lead conversion percentages for the last two months. (June, July)
5.After service starts post leads/sales weekly/monthly on the forum, with a monthly update showing previous lead conversion, and total lead conversion with CarChat24, as well as any sales that were a direct result of our service.
6.Post your honest opinion of the service and any data that can be used in our case study, as well as any suggestions. Agree to allow us to use the data obtained to be published in our case study.
**The first five dealers to respond that meet the above conditions, and are willing to share their data with the forum will receive our service absolutely free for two months.
This Case Study will not only be used for our publication, but also be used to educate dealers on the benefits of using a 24/7 fully staffed automotive live chat service on their website. We ask that whoever volunteers will be active on this thread and communicate regularly for the full two month period.
prime and non prime, triggers, BK Programs and sub-prime websites. We signed up with them with a total budget each month of $4000 each month. They gave us over 500 Bankruptcy leads with over 300 phone #'s (That actually worked by the way!) and 800 triggers. They give you a 1-800 # free so customers can respond to the direct mail offers and outbound calls. We also signed up for a sub-prime website at a cost of $249 (We went with the premium package that includes Google ad words ppc advertising)So far we have had about a 9.43% response rate and sold 34 cars so far. The average front end gross on each deal is $1950 and back end profit on average is $850. We have seen a huge spike in our inbound phone calls and in the month of November we did more sub-prime (People with a score of 530-650) than we have ever done in the history of the dealership.At a cost of $3500 +$249 for the website its a total monthly expense of $3749 per month. In the month of November if you just look at the deals we got from Direct Credit Marketing Programs we had a total front end gross profit of $66,300 on the front end and over $28,00 in back end profits. These results completely surprised me. I'm wondering if people out there are having similar results? They dont sell to everyone but if you are capable of handling subprime they have some good products. The subprime website alone generated 23 leads in November and 7 sales. The customer service has been outstanding. Let me know what you are seeing out there. They do sell marketing to more than auto dealers but it seems auto is the big focus for them. Here is their website: www.directcreditmarketing.com .You can reach me at firstname.lastname@example.org (I am a new card franchise dealer with 3 brands Ford, Toyota & Hyundai/Suzuki.Oh forgot to mention I am in Dallas, TX (In the city)…
Added by Mike Jones at 7:39pm on December 16, 2011
prime market still very tight on advances, we sometimes pass on deals that make, lets say $900- 1500 total simply because it does not make sense to hold a check that can be as much as half the gross. If the customer defaults on the check, we are left with very little in the deal. I am wondering though, when the bank does the interview how can we be sure the customer does not violate the loan terms by telling the interviewer that the down payment is on a short term note. That would be a concern for me. We actually had to unwind a deal a few weeks ago when the customer told the bankthat we agreed to hold the down payment check for 2 weeks. What are everyone's thoughts on that aspect of this?
dealers into paying more to be competitive or even set themselves apart. Think about it. If one vendor has the ability to control 7000 sites, SEO, SEM (and so on) campaigns, have the OEM force or strongly recommend dealers use them, meanwhile the vendor puts everyone on a level playing field and the only way to gain advantage is to extend budget. This also why you see many dealers paying no attention to their free OEM site and paying for a bigger, better site out-of-pocket. Problem is, it's not just one vendor pulling this crap like you pointed out. Ultimately, the dealers have to take responsibility for monitoring their content but one would think think the liability falls primarily on the vendors.…
iness was due to employee theft. Internal and vendor fraud are high on the list of reasons for loss as well. Additionally, shoplifting accounted for approximately 35.7 percent of total losses according to the National Retail Federation. In this webinar, Kathryn Carlson will cover the proper steps to reduce theft and fraud at you dealership. Kathryn will also discuss how to improve Employee Engagement and how this can help reduce loss at your facility.
Presented by: Kathryn Carlson, Director, HR Management Products, KPA
Kathryn Carlson is the Product Director for KPA's HR Management products. Kathryn has over 25 years of human resources management experience and is a certified HR professional. For the past 13 years Kathryn has focused on developing HR software and programs to improve efficiency, reduce risk, and ensure compliance for companies ranging from small businesses to international corporations.…
based on many criteria and then to order the listings by the price - up or down. I note that you are a senior sales manager with Cars.Com, and as a long term customer - both as a dealer and an automotive advertising agency, AdAgencyOnline.Net, - I think that the real answer to this entire forum is more "people" based than "product."
Assuming that is your "area of responsibility" perhaps the simplest answer is to read this forum since your customers are giving you the answer. The high pressure sales tactics and selling by intimidation with little represented or perceived value in the up-graded packages offered by Cars.Com has developed a backlash from Auto Dealers who are only "reacting" not acting by opting for alternate 3rd party websites that are filling the void of "relationship selling/buying" - just like their customers!
Free "For Sale By Owner" listings and value-added packages that offer more than positioning - like enhanced conversion tools, video, ties to social networking forums, etc. - combined with a sales team that is more focused on the dealer's R.O.I. than their own is the rason that this forum has been so well received and why sites like EveryCarListed.Com have surfaced as the answer to the question already posed by the forum; "Why shoud I continue with AutoTrader.Com."
The answer, - you should, but only in their FREE or basic packages as part of a total web soultion until they become a "partner" with the dealers in sharing the problem as well as the solution.…
es. In these cases the dealers pay Carfax for the information to be available to thier customers as a free of charge service. If you take a look at a few dealers using them you suddenly notice that most of the vehicles are according to Carfax adjusted in a negative way for the dealer. They are trying to do two things at the same time. Attempting to appeal to the consumer where they have a potential for millions of customers and compete with thier up and coming competetor Autochek who is providing the same information for a considerable savings (at least in our case) and in the end its dealer be damned.
I'm sorry to say but after checking your site you don't offer either Carfax or Autochek. Take on the responsibility of writing just one months payable to either company and you may see things in a different light.
I aggree with Ken, it's total BS and once again the big bully is dictating what is and what is'nt going to be done.…
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