eir metrics to make such important decisions as setting budgets and even hiring more personnel but which metrics really make a difference?
Like the dashboard of a vehicle, some marketing metrics need to be monitored frequently (similar to a speedometer), and some only need to be looked at when something is wrong (similar to a warning light).
In this free 1-hour webinar, famed automotive thought leader, Dennis Galbraith, will discuss the metrics that matter most, why certain metrics are more important than others, and how they can help you make decisions that will positively affect your dealership’s bottom line. You will learn to handle the growing amount of marketing data more efficiently and with fewer missed opportunities for profit improvement.
If you want to learn which metrics deserve your attention and why, then this may be the most important webinar you attend all year! Don’t miss it!
PRESENTER: Dennis Galbraith leads Research and Business Intelligence for Dealers at DrivingSales and is the author of two books, Sales Integration and Online Automotive Merchandising. Through DrivingSales, Dennis delivers research services to dealers and their vendors as well as consulting and training. Dennis has owned two successful companies serving dealers and vendors, Dennis Galbraith Marketing Services and Revenue Guru. Through the 1990′s he taught marketing at the graduate and undergraduate level for Embry-Riddle Aeronautical University. He ran the automotive internet division of J.D. Power and Associates until 2006, then managed over $300 million in advertising products as Cars.com’s Vice President of Advertising Products and Training. He has taught marketing for NADA Academy and is widely known for his dynamic speeches and videos as well as his informative writing and he can be reached at Dennis@DrivingSales.com.…
sts customer trust and loyalty, effortlessly opens a dialogue with consumers and ultimately helps sell more cars. With results like that, it’s a wonder that every dealership isn’t concentrating more on their texting techniques! However, many dealerships are unsure and inconsistent with their texting strategies and messages. Are you one of them?
WOULD YOU LIKE TO IMPLEMENT PROVEN SUCCESSFUL TEXTING STRATEGIES INTO YOUR SALES PROCESS?
In this stirring 1 hour webinar, Jerry Thibeau is going to dive into an expanded session focused solely on TEXT MESSAGING where he will share cutting edge sales techniques and modern technologies to sell more cars. In this must-see presentation, he will help you navigate how to properly engage your customers via text message while still keeping your dealership TPC compliant. You’re going to learn the “WOW” factor that will impress your prospects and the 10 key texting techniques that will make a big difference in your bottom line.
This is your chance to hear from one of our industry’s best & brightest. If you are ready tolearn 10 Key Texting Techniques that Drive Results, then don’t you dare miss this webinar! Register Today!
PRESENTER: Jerry Thibeau is the CEO and founder of Phone Ninjas, Recon Ninjas and Talk Options. His three companies are focused on helping dealers achieve greater success. Jerry started his automotive career as a salesperson in 1985 and often sold 30 vehicles per month. In 2002 Jerry decided to become a consultant helping dealers improve phone and internet skills. That led to the creation of Phone Ninjas in 2010. Phone Ninjas has become a multimillion dollar business serving over 400 dealerships across North America. Talk Options and Recon Ninjas are his two newest companies and they are on pace to surpass the success of Phone Ninjas. Jerry’s mission is to provide clients with great products at a reasonable price while offering outstanding service. And he can be reached at Jerry@PhoneNinjas.com.…
ealers that exceed their goals every month. They have been there and done that and now are ready to share their insights on what works and what doesn’t. Attendees of this fast-paced presentation will: • See targeted ad solutions immune to accidental ad clicks. • Master new ways to reach in-market car buyers and service customers. • Discover how A.I. can streamline your dealership and become your all-star employee. • Learn the tools, technology, and tricks of the trade that will help you sell more – and make your life easier. Don’t miss this opportunity to hear how you can get more 5-star reviews, reach your ideal shoppers, engage with consumers better on all channels, build customer loyalty, and much more! Register now! PRESENTERS: JEFF COLE is the VP of Product at Digital Air Strike, where he leads the development and implementation of the company’s award-winning consumer engagement technology. Prior to joining the company, Jeff was the Co-Founder and CEO of Path, an AI-powered messaging platform serving hundreds of businesses with thousands of locations. Path was acquired by Digital Air Strike in March 2018. Jeff graduated c** laude from Princeton University with an A.B. in Politics and a Certificate in Political Economy and he can be reached at Jeff@DigitalAirStrike.com. JUSTIN SAAVEDRA is the BDC Director at Mercedes Benz of South Orlando. ANNA HAYES, Internet Director at Banks Chevrolet Buick GMC in Concord, NH, leads a team of 8 BDC Reps and Admins to consistently produce 46% of the dealership’s deliveries. Anna stays focused on finding new and innovative ways to increase sales and partnerships for the dealership and also coordinates all marketing strategies and social media campaigns to boost dealership traffic and sales.…
we called in the Big Guns straight from Facebook HQ!
Facebook’s Gabrielle Garrison is going to share 4 key strategies dealerships can use to leverage Facebook, Instagram and Messenger to sell more.
This fast-paced, jam-packed 1 hour webinar and cover the importance of a full funnel strategy and how pairing brand awareness with direct response helps with short term objectives and long term brand building. You’ll also find out how to segment your dealership’s marketing into four strategies to capture car buyers at every stage of their shopping journey...and how to measure the results.
Don't miss this must-see presentation! Register now!
PRESENTER: GABRIELLE GARRISON is on Facebook’s Automotive Global Sales Team where she helps dealerships scale their marketing efforts to sell more cars on Facebook and Instagram. With 8 years in the media business, Gabrielle got her start in advertising helping small businesses in Tampa, and later moved to advertising for eBay.com helping brands such as Progressive, Ford and The Chrysler Group just to name a few.…
ertain: 1. You’re walking away from a lot of money and 2. Your customers will spend their money elsewhere.
With the opportunity for diversification, relatively low startup cost, customer convenience and a hefty shot in the arm to other profit centers – not to mention higher profit margins – the question every dealer should be asking is: Why isn’t our dealership enjoying the returns a well-run accessories department can provide?
The challenge for dealerships has always been “how” to capture this amazing accessories revenue. It’s a process that involves sales, service & parts. Then when you add OE, aftermarket products, distributors, restylers, etc., the opportunities quickly become limitless…and, for most, a bit overwhelming.
In this 1 hour webinar, you will learn 7 Priceless Tips on how to structure a successful Accessories Profit Center that will immediately increase customer loyalty and dramatically improve your bottom line.
If you think it’s time you got a bigger slice of the $30B+ accessory industry pie, then this is the webinar you simply can’t afford to miss!
PRESENTER: David Stringer is the President of Insignia Group, the leading provider of accessory sales systems & training services to dealerships, enabling them to establish and grow a successful Accessories Profit Center. David is an entrepreneur, published writer and well respected professional in the automotive community for his expertise on increasing front end and fixed operations gross through vehicle personalization (accessory sales). He is an editorial contributor for highly respected industry publications such as Fixed Ops Magazine, Digital Dealer Magazine and Automotive Digital Marketing. He is always looking to help dealerships make more profits through accessory sales and can be reached at DStringer@InsigniaGroup.com.…
these 5 techniques have worked for many others …and they will work for you too!
In this fast-paced 1 hour webinar, sales trainer Jennifer Suzuki will discuss the 5 Communication Skills that will Sell More Cars. She knows exactly what you need to say to your prospects to move more metal…and she is ready to share these 5 incredibly valuable tips with you! With better communication skills, salespeople will:
find it much easier to do business
enable more appointments set and prospects showing up
reduce a prospect’s anxiety
engage in more relaxed conversations with customers
get more cars sold….faster!
This amazing presentation will swiftly influence your sales performance and dramatically increase your closing ratio.
You owe it to yourself to see the impact these 5 communication strategies can have on your bottom line today! Don’t miss it!
PRESENTER: Jennifer Suzuki is the Founder & President of e-Dealer Solutions, Inc., an award-winning training company focused on improving salespeople’s phone skills, emails, and operating processes. Her 17 years of experience encompasses a wide gamut of valuable auto industry know-how, such as: selling vehicles, training & installing DMS systems, retailing internet leads, and managing an internet sales division comprised of 28 dealerships. She has a tremendous reputation for delivering significant success to dealerships looking for effective processes, profitable ideas & a sound direction for the 21st century auto dealer. Jennifer’s passion and expertise are evident in her career as she is well known for conducting sales training seminars for numerous manufacturers, dealerships, 20 groups and state associations. An active writer and blogger she can be reached at Jennifer@EDealerSolution.com.…
The shocking, almost subversive fact… LTV is actually a formula for success — not a success metric!
In fact, the LTV metric is the product of several other more important, and more influential metrics. Meaning, there are many factors that go into the final LTV number. One cannot simply set out to “raise LTV” as it will be almost impossible without understanding the formula that gives us LTV. It’s the same as wanting more Horsepower from a car just by adding rocket fuel. If that car is not equipped to handle the speed, the rocket fuel is useless.
There are a number of up-stream performance metrics that provide a much clearer and much more manageable set of metrics to actually influence and increase the efficacy of websites. The end result….more leads from the same amount of traffic.
Join us for an eye-opening 1 hour webinar to discover the Website Performance Metrics that Make $en$e! This is one presentation you simply can’t afford to miss!
PRESENTER: Jason Ezell is the new VP of Sales for DealerOn, Inc. With almost 25 years experience in the automotive industry, Ezell first managed dealerships for over 8 years before being invited to join Autotrader.com’s first sales team back in 1998. After that, he then started a well-known website company before becoming President of Dataium, LLC, the largest aggregator of auto shopper behavior data in the industry, 4 years ago. As a member of JD Power’s Internet Round Table and a regular Digital Dealer Conference Speaker, Jason is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet. Returning to his first passion and expertise in dealer websites, Jason Ezell offers one of the deepest and widest knowledge bases on dealer website best practices and strategies. He can be reached at JEzell@dealeron.com.…
d the internet have forever changed the way consumers shop for automobiles and if your selling style hasn’t kept up with the changing times then your dealership is definitely losing sales and market share.
ARE YOUR CURRENT SELLING STRATEGIES EFFECTIVE ON TODAY’S CAR SHOPPERS?
In this eye-opening 1 hour webinar, Bill Wittenmyer will discuss how dealers can use high-level, consistent engagement and technology to influence today’s automotive shoppers throughout their decision journey. Attendees will gatherexclusive strategies and tips that will generate remarkable customer connections. He will also share compelling communication plans and in-store sales tactics that can be implemented immediately to drive higher sales revenue and retention.
Attendees will also learn:
Tips on smarter customer acquisition and sales tactics that drive profits and market share
How to increase productivity through measurable sales strategies across all departments
Communications strategies that retain customers throughout their lifecycle
If you are ready to learn Strategies that Reach More & Sell More, then this is a webinar you simply can’t afford to miss! Register Now!
PRESENTER: Bill Wittenmyer is a partner of ELEAD1ONE, the leading dealership software provider in today’s automotive market. Bill has over 20 years of experience in the automotive space and currently manages multiple divisions within the organization, including sales, marketing, OEM relationships and large-client accounts. Prior to joining ELEAD1ONE, Bill spent several years in the automotive retail space holding various retail positions in operations management. Highly regarded as a dynamic and motivational speaker, as well as an industry leader with non-traditional views, Wittenmyer speaks at several prominent automotive forums each year and contributes to top news publications and television business shows that reach industry business leaders across the U.S. Bill can be reached at BillW@eleadcrm.com.…
Adwords that are more precise than ever before. This new strategy will save time and increase your ROI tremendously.
In this 1-hour webinar, Brian Pasch is going to sum it all up for you. He will clarify the changes, explain the importance, and walk you through this new way of marketing to customers. Be the first in your market to leverage this exciting new marketing channel and learn about the pitfalls of doing it the wrong way!
This is your chance to learn how to increase the ROI of your digital advertising campaigns with social media advertising. Don’t miss it!
PRESENTER: Brian Pasch, CEO of PCG Consulting and PCG Digital Marketing, has over 20 years of Information Technology and Marketing leadership. Pasch founded PCG Digital Marketing in 2005 to assist growing companies with their digital marketing strategy. Brian’s ability to speak authoritatively to business leaders and their technical teams on business architecture, marketing, and sales helped to catapult their growth and in 2011, Inc. Magazine named PCG Digital Marketing one of the Fastest Growing Private Company in the US. In 2012 he also founded PCG Consulting which provides vendor neutral advice to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media. Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops. He is also an avid writer and blogger and his commentary on SEO and Digital Marketing can be easily found on the Internet.…
see a moderate return on their investment.
Are you one of them?
If you are ready to improve the ROI of your sales and marketing strategies, then join us for this eye-opening 1 hour webinar with Bill Wittenmyer. This thrilling presentation will cover the benefits of investing in a call center, from lead generation and nurturing – to intelligent messaging – to strategic follow-up techniques.
Bill will then discuss measurable key tactics that produce maximum results in sales, profits and customer retention before he highlights profit-building strategies that are proven to completely manage the customer LIFECYCLE and maximize LIFETIME value.
If you are ready to learn Crucial Call Center Strategies that will generate MAXIMUM ROI, then this is a webinar you can’t afford to miss!
PRESENTER: Bill Wittenmyer currently serves as Partner of ELEAD1ONE, the leading automotive CRM and marketing provider in the industry and a division of Data Software Services, L.L.C. In addition to the daily responsibilities of the sales division, Bill also handles all OEM relationships for the company and key accounts such as Autobytel. Prior to joining ELEAD1ONE in 2002, Bill spent over 10 years in the automotive retail space holding various positions in retail operations management with organizations such as the Coggin Automotive Group, a Florida based Asbury Automotive platform. Bill Wittenmyer is currently active in several prominent automotive forums, speaking at several venues each year, and was a finalist as a representative of ELEAD1ONE for the American Honda Premier Partner Award. Bill can be reached at BillW@eleadcrm.com.…
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