nd ultimately save money by seeking out and switching to web-based technology.
In this session, you will learn:
• What technologies can save you money
• To look for ways to save on technology costs
• Discover how dealerships can take advantage of technology to get better control metrics and analytics
• About operational work flow and how technology plays a part
• How to increase data security, scalability while reducing infrastructure costs
Richard Holland is vice president and general manager of DealerTrack Systems, Inc. He directs product management and strategy for DealerTrack’s DMS (dealer management system). With a strong combination of technical and business management skills, he is uniquely qualified to lead this business in the development of innovative solutions that meet dealers’ needs.
Previously, Holland was national sales manager for Cars/Dyatron, a specialist in GM dealership software. He also served as general manager of Advanced Computer Systems, the first company to introduce IBM systems to the automotive retail industry.
He has a Bachelor of Science degree from the University of Utah, and is a Certified IBM Professional.…
are having trouble figuring it all out, and it’s not just the grannies that are struggling.
A recent study found that of 8,500 car owners, 25 percent don’t know how to use their vehicle’s tech features.
Of those surveyed, 11 percent weren’t even aware their car was equipped with some tech options!
The most alarming statistic is that 68 percent of car buyers weren’t shown how to use their car’s technology.
It’s a coachable problem, though, and one that can lead to increased brand loyalty – and an opportunity for you!
It’s possible with a Technology Clinic in your dealership ...…
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